---
title: "Heinz vs Sir Kensington's: Which is more popular by branded search?"
description: "Which is more popular in search, Heinz or Sir Kensington's? Compare estimated monthly branded-search demand and Share of Search inside the Ketchup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/heinz-vs-sir-kensingtons"
publisher: "Brandwave"
---

# Heinz vs Sir Kensington's: Which is more popular by branded search?

Which is more popular in search, Heinz or Sir Kensington's? Compare estimated monthly branded-search demand and Share of Search inside the Ketchup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Heinz and Sir Kensington's
- **Competitive set**: Ketchup brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Heinz Share of Search**: 14.3%
- **Sir Kensington's Share of Search**: 0.25%

## Which is more popular in search, Heinz or Sir Kensington's?

- In August 2026, Heinz had more branded searches than Sir Kensington's among ketchup brands worldwide. Heinz was estimated to have 165K branded searches compared to Sir Kensington's’ 2.9K, and held a 14.3% Share of Search versus Sir Kensington's’ 0.25%.
- Heinz was ahead of Sir Kensington's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide moved from 17.3% to 14.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Sir Kensington's’ estimated Share of Search among ketchup brands worldwide moved from 0.21% to 0.25%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for ketchup brands worldwide in August 2026?

- In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 12.3% to 14.3%.
- Estimated monthly branded searches for Sir Kensington's worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Month by month

| Month | Heinz estimated searches | Heinz Share of Search | Heinz rank | Sir Kensington's estimated searches | Sir Kensington's Share of Search | Sir Kensington's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 17.3% | 2 | 2.4K | 0.21% | 6 |
| Nov 2025 | 165K | 14.5% | 2 | 2.4K | 0.21% | 6 |
| Dec 2025 | 135K | 11.9% | 3 | 1.9K | 0.17% | 6 |
| Jan 2026 | 165K | 14.3% | 2 | 2.4K | 0.21% | 6 |
| Feb 2026 | 135K | 12.3% | 2 | 1.9K | 0.17% | 6 |
| Mar 2026 | 165K | 14.4% | 2 | 2.4K | 0.21% | 6 |
| Apr 2026 | 165K | 14.4% | 2 | 2.4K | 0.21% | 6 |
| May 2026 | 165K | 12.8% | 3 | 1.9K | 0.15% | 6 |
| Jun 2026 | 165K | 14.7% | 2 | 1.9K | 0.17% | 6 |
| Jul 2026 | 135K | 12.3% | 2 | 1.9K | 0.17% | 6 |
| Aug 2026 | 165K | 14.3% | 2 | 2.9K | 0.25% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Heinz’s and Sir Kensington's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Heinz**: Measured on the search term “heinz”.
- **Sir Kensington's**: Measured on the search term “sir kensington's”.

- [Heinz profile](/demand/global-en/brands/heinz)
- [Sir Kensington's profile](/demand/global-en/brands/sir-kensingtons)
- [All ketchup brands worldwide](/demand/global-en/categories/ketchup-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Heinz or Sir Kensington's?

In August 2026, Heinz had more branded searches than Sir Kensington's among ketchup brands worldwide. Heinz was estimated to have 165K branded searches compared to Sir Kensington's’ 2.9K, and held a 14.3% Share of Search versus Sir Kensington's’ 0.25%.

## Cite this page

Brandwave. "Heinz vs Sir Kensington's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/heinz-vs-sir-kensingtons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heinz-vs-sir-kensingtons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.