---
title: "Heinz vs Kewpie: Which is searched more?"
description: "Which is more popular in search, Heinz or Kewpie? Compare estimated monthly branded-search demand and Share of Search inside the Mayonnaise brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/heinz-vs-kewpie"
publisher: "Brandwave"
---

# Heinz vs Kewpie: Which is searched more?

Which is more popular in search, Heinz or Kewpie? Compare estimated monthly branded-search demand and Share of Search inside the Mayonnaise brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Heinz and Kewpie
- **Competitive set**: Mayonnaise brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Heinz Share of Search**: 17.6%
- **Kewpie Share of Search**: 39.3%

## Which is more popular in search, Heinz or Kewpie?

- In August 2026, Kewpie had more branded searches than Heinz among mayonnaise brands worldwide. Kewpie was estimated to have 368K branded searches compared to Heinz’s 165K, and held a 39.3% Share of Search versus Heinz’s 17.6%.
- Kewpie was ahead of Heinz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide moved from 22.4% to 17.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide moved from 33.5% to 39.3%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for mayonnaise brands worldwide in August 2026?

- In August 2026, Heinz overtook Hellmann's to rank 2nd among mayonnaise brands worldwide, at 17.6%.
- In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 40.3% to 39.3%.

## Month by month

| Month | Heinz estimated searches | Heinz Share of Search | Heinz rank | Kewpie estimated searches | Kewpie Share of Search | Kewpie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 22.4% | 2 | 301K | 33.5% | 1 |
| Nov 2025 | 165K | 19.4% | 2 | 301K | 35.3% | 1 |
| Dec 2025 | 135K | 15.9% | 3 | 301K | 35.5% | 1 |
| Jan 2026 | 165K | 17.6% | 2 | 368K | 39.3% | 1 |
| Feb 2026 | 135K | 15.8% | 2 | 368K | 43% | 1 |
| Mar 2026 | 165K | 17.6% | 3 | 368K | 39.2% | 1 |
| Apr 2026 | 165K | 17.7% | 2 | 368K | 39.4% | 1 |
| May 2026 | 165K | 17.6% | 2 | 368K | 39.3% | 1 |
| Jun 2026 | 165K | 18.1% | 2 | 368K | 40.4% | 1 |
| Jul 2026 | 135K | 14.8% | 3 | 368K | 40.3% | 1 |
| Aug 2026 | 165K | 17.6% | 2 | 368K | 39.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Heinz’s and Kewpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Heinz**: Measured on the search term “heinz”.
- **Kewpie**: Measured on the search term “kewpie mayo”.

- [Heinz profile](/demand/global-en/brands/heinz)
- [Kewpie profile](/demand/global-en/brands/kewpie)
- [All mayonnaise brands worldwide](/demand/global-en/categories/mayonnaise-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Heinz or Kewpie?

In August 2026, Kewpie had more branded searches than Heinz among mayonnaise brands worldwide. Kewpie was estimated to have 368K branded searches compared to Heinz’s 165K, and held a 39.3% Share of Search versus Heinz’s 17.6%.

## Cite this page

Brandwave. "Heinz vs Kewpie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/heinz-vs-kewpie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heinz-vs-kewpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.