---
title: "Heatmat vs Watts: Which is searched more?"
description: "Which is more popular in search, Heatmat or Watts? Compare estimated monthly branded-search demand and Share of Search inside the Underfloor heating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/heatmat-vs-watts-heating"
publisher: "Brandwave"
---

# Heatmat vs Watts: Which is searched more?

Which is more popular in search, Heatmat or Watts? Compare estimated monthly branded-search demand and Share of Search inside the Underfloor heating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Heatmat and Watts
- **Competitive set**: Underfloor heating
- **Market**: Global
- **Month measured**: Aug 2026
- **Heatmat Share of Search**: 93.5%
- **Watts Share of Search**: 4.6%

## Which is more popular in search, Heatmat or Watts?

- In August 2026, Heatmat had more branded searches than Watts among underfloor heating worldwide. Heatmat was estimated to have 12.1K branded searches compared to Watts’ 590, and held a 93.5% Share of Search versus Watts’ 4.6%.
- Heatmat was ahead of Watts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heatmat’s estimated Share of Search among underfloor heating worldwide moved from 92.8% to 93.5%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 11 months ending August 2026, Watts’ estimated Share of Search among underfloor heating worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 880 to 590.

## How did search popularity change for underfloor heating worldwide in August 2026?

- In August 2026, Watts gained estimated Share of Search among underfloor heating worldwide, from 2.5% to 4.6%.
- In August 2026, Heatmat lost estimated Share of Search among underfloor heating worldwide, from 95.1% to 93.5%.

## Month by month

| Month | Heatmat estimated searches | Heatmat Share of Search | Heatmat rank | Watts estimated searches | Watts Share of Search | Watts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 92.8% | 1 | 880 | 4.5% | 2 |
| Nov 2025 | 22.2K | 94.2% | 1 | 880 | 3.7% | 2 |
| Dec 2025 | 27.1K | 96.5% | 1 | 590 | 2.1% | 2 |
| Jan 2026 | 27.1K | 96% | 1 | 720 | 2.5% | 2 |
| Feb 2026 | 18.1K | 94.2% | 1 | 720 | 3.7% | 2 |
| Mar 2026 | 18.1K | 94.3% | 1 | 720 | 3.8% | 2 |
| Apr 2026 | 14.8K | 94.4% | 1 | 590 | 3.8% | 2 |
| May 2026 | 12.1K | 94.2% | 1 | 480 | 3.7% | 2 |
| Jun 2026 | 9.9K | 92% | 1 | 590 | 5.5% | 2 |
| Jul 2026 | 12.1K | 95.1% | 1 | 320 | 2.5% | 2 |
| Aug 2026 | 12.1K | 93.5% | 1 | 590 | 4.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Heatmat’s and Watts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Heatmat**: Measured on the search term “heat mat”.
- **Watts**: Measured on the search term “watts heating”.

- [Heatmat profile](/demand/global-en/brands/heatmat)
- [Watts profile](/demand/global-en/brands/watts-heating)
- [All underfloor heating worldwide](/demand/global-en/categories/underfloor-heating): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Heatmat or Watts?

In August 2026, Heatmat had more branded searches than Watts among underfloor heating worldwide. Heatmat was estimated to have 12.1K branded searches compared to Watts’ 590, and held a 93.5% Share of Search versus Watts’ 4.6%.

## Cite this page

Brandwave. "Heatmat vs Watts: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/heatmat-vs-watts-heating

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heatmat-vs-watts-heating. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.