--- title: "Heat & Glo vs Masport: Which is searched more?" description: "Is Heat & Glo or Masport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/heat-and-glo-vs-masport" publisher: "Brandwave" --- # Heat & Glo vs Masport: Which is searched more? Is Heat & Glo or Masport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heat & Glo and Masport - **Competitive set**: Fireplace brands - **Market**: Global - **Month measured**: Sep 2026 - **Heat & Glo Share of Search**: 6.9% - **Masport Share of Search**: 5.6% ## Is Heat & Glo or Masport more popular in search? - In September 2026, Heat & Glo had more branded searches than Masport among fireplace brands worldwide. Heat & Glo had about 8,100 branded searches, while Masport had 6,600. Heat & Glo made up 6.9% of all fireplace brand searches we track, and Masport accounted for 5.6%. - Heat & Glo was ahead of Masport in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Heat & Glo’s share of searches among fireplace brands worldwide moved from 7.7% to 6.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Masport’s share of searches among fireplace brands worldwide moved from 4.2% to 5.6%, and its estimated monthly branded searches held steady at 6.6K. ## Top fireplace brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Heat & Glo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Masport did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Heat & Glo | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Napoleon | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Regency | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dimplex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rinnai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Escea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yunca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woodsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fireplace brands - Asked ChatGPT "Which fireplace brand should I buy?": 1. Heat & Glo, 2. Napoleon, 3. Regency, 4. Dimplex - Asked ChatGPT "What are the best fireplace brands?": 1. Regency, 2. Heat & Glo, 3. Napoleon, 4. Dimplex - Asked ChatGPT "What's the best fireplace brand for a living room?": 1. Napoleon, 2. Heat & Glo, 3. Dimplex, 4. Regency - Searched Google, AI Overview "electric fireplace": named none of the brands we track - Searched Google, AI Overview "modern fireplace": named none of the brands we track Not named in any answer: Rinnai, Masport, Escea, Yunca and Woodsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fireplace brands worldwide in September 2026? - In September 2026, Heat & Glo gained share of searches among fireplace brands worldwide, from 4.5% to 6.9%. - In September 2026, Masport gained share of searches among fireplace brands worldwide, from 4.5% to 5.6%. ## Month by month | Month | Heat & Glo estimated searches | Heat & Glo Share of Search | Heat & Glo rank | Masport estimated searches | Masport Share of Search | Masport rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 7.7% | 4 | 6.6K | 4.2% | 6 | | Nov 2025 | 12.1K | 7.3% | 4 | 6.6K | 4% | 6 | | Dec 2025 | 12.1K | 7.9% | 4 | 6.6K | 4.3% | 5 | | Jan 2026 | 12.1K | 7.1% | 4 | 6.6K | 3.9% | 5 | | Feb 2026 | 8.1K | 5.9% | 4 | 5.4K | 3.9% | 5 | | Mar 2026 | 8.1K | 6% | 4 | 6.6K | 4.9% | 5 | | Apr 2026 | 6.6K | 5.3% | 4 | 6.6K | 5.3% | 5 | | May 2026 | 6.6K | 5.4% | 4 | 5.4K | 4.4% | 5 | | Jun 2026 | 5.4K | 4.4% | 4 | 5.4K | 4.4% | 5 | | Jul 2026 | 5.4K | 4.9% | 4 | 5.4K | 4.9% | 5 | | Aug 2026 | 5.4K | 4.5% | 4 | 5.4K | 4.5% | 5 | | Sep 2026 | 8.1K | 6.9% | 4 | 6.6K | 5.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Heat & Glo’s and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heat & Glo**: Measured on the search term “heat and glo”. - **Masport**: Measured on the search term “masport”. - [Heat & Glo profile](/demand/global-en/brands/heat-and-glo) - [Masport profile](/demand/global-en/brands/masport) - [All fireplace brands worldwide](/demand/global-en/categories/fireplace-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Heat & Glo or Masport more popular in search? In September 2026, Heat & Glo had more branded searches than Masport among fireplace brands worldwide. Heat & Glo had about 8,100 branded searches, while Masport had 6,600. Heat & Glo made up 6.9% of all fireplace brand searches we track, and Masport accounted for 5.6%. ## Cite this page Brandwave. "Heat & Glo vs Masport: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/heat-and-glo-vs-masport This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heat-and-glo-vs-masport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.