---
title: "Heaps Normal vs Lucky Saint: Which is more popular by branded search?"
description: "Which is more popular in search, Heaps Normal or Lucky Saint? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/heaps-normal-vs-lucky-saint"
publisher: "Brandwave"
---

# Heaps Normal vs Lucky Saint: Which is more popular by branded search?

Which is more popular in search, Heaps Normal or Lucky Saint? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Heaps Normal and Lucky Saint
- **Competitive set**: Non-alcoholic beer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Heaps Normal Share of Search**: 4%
- **Lucky Saint Share of Search**: 10.7%

## Which is more popular in search, Heaps Normal or Lucky Saint?

- In August 2026, Lucky Saint had more branded searches than Heaps Normal among non-alcoholic beer brands worldwide. Lucky Saint was estimated to have 22.1K branded searches compared to Heaps Normal’s 8.3K, and held a 10.7% Share of Search versus Heaps Normal’s 4%.
- Lucky Saint was ahead of Heaps Normal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heaps Normal’s estimated Share of Search among non-alcoholic beer brands worldwide moved from 7.1% to 4%, and its estimated monthly branded searches moved from 9.5K to 8.3K.
- Across the 11 months ending August 2026, Lucky Saint’s estimated Share of Search among non-alcoholic beer brands worldwide moved from 14.2% to 10.7%, and its estimated monthly branded searches moved from 19K to 22.1K.

## How did search popularity change for non-alcoholic beer brands worldwide in August 2026?

- In August 2026, Heaps Normal lost estimated Share of Search among non-alcoholic beer brands worldwide, from 4.9% to 4%.
- In August 2026, Lucky Saint lost estimated Share of Search among non-alcoholic beer brands worldwide, from 11.4% to 10.7%.

## Month by month

| Month | Heaps Normal estimated searches | Heaps Normal Share of Search | Heaps Normal rank | Lucky Saint estimated searches | Lucky Saint Share of Search | Lucky Saint rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.5K | 7.1% | 5 | 19K | 14.2% | 2 |
| Nov 2025 | 11.7K | 9.4% | 4 | 18.9K | 15.2% | 2 |
| Dec 2025 | 12K | 9.4% | 4 | 20.8K | 16.2% | 2 |
| Jan 2026 | 13.5K | 7% | 3 | 38K | 19.6% | 2 |
| Feb 2026 | 10.2K | 7.9% | 3 | 19.8K | 15.4% | 2 |
| Mar 2026 | 9.5K | 7.1% | 4 | 20.8K | 15.6% | 2 |
| Apr 2026 | 9.5K | 6.8% | 4 | 25.4K | 18.3% | 2 |
| May 2026 | 8.3K | 5.6% | 5 | 27.1K | 18.2% | 2 |
| Jun 2026 | 6.8K | 3.2% | 6 | 22.1K | 10.4% | 3 |
| Jul 2026 | 9.5K | 4.9% | 5 | 22.1K | 11.4% | 3 |
| Aug 2026 | 8.3K | 4% | 6 | 22.1K | 10.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Heaps Normal’s and Lucky Saint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Heaps Normal**: Measured on the search terms “heaps normal”, “heaps normal beer” and “heapsnormal”, summed into one figure.
- **Lucky Saint**: Measured on the search terms “lucky saint”, “lucky saint beer” and “lucky saint lager”, summed into one figure.

- [Heaps Normal profile](/demand/global-en/brands/heaps-normal)
- [Lucky Saint profile](/demand/global-en/brands/lucky-saint)
- [All non-alcoholic beer brands worldwide](/demand/global-en/categories/non-alcoholic-beer): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Heaps Normal or Lucky Saint?

In August 2026, Lucky Saint had more branded searches than Heaps Normal among non-alcoholic beer brands worldwide. Lucky Saint was estimated to have 22.1K branded searches compared to Heaps Normal’s 8.3K, and held a 10.7% Share of Search versus Heaps Normal’s 4%.

## Cite this page

Brandwave. "Heaps Normal vs Lucky Saint: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/heaps-normal-vs-lucky-saint

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heaps-normal-vs-lucky-saint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
