--- title: "Heap vs Twilio Segment: Which is searched more?" description: "Is Heap or Twilio Segment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/heap-vs-segment" publisher: "Brandwave" --- # Heap vs Twilio Segment: Which is searched more? Is Heap or Twilio Segment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heap and Twilio Segment - **Competitive set**: Customer analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Heap Share of Search**: 0.26% - **Twilio Segment Share of Search**: 0.94% ## Is Heap or Twilio Segment more popular in search? - In September 2026, Twilio Segment had more branded searches than Heap among customer analytics platforms worldwide. Twilio Segment had about 3,280 branded searches, while Heap had 920. Twilio Segment made up 0.94% of all customer analytics platform searches we track, and Heap accounted for 0.26%. - The lead changed hands 2 times in the 12 months ending September 2026: Heap took it in June 2026, Twilio Segment took it in July 2026. - Across the 12 months ending September 2026, Heap’s share of searches among customer analytics platforms worldwide moved from 1% to 0.26%, and its estimated monthly branded searches moved from 2.5K to 920. - Across the 12 months ending September 2026, Twilio Segment’s share of searches among customer analytics platforms worldwide moved from 2.5% to 0.94%, and its estimated monthly branded searches moved from 6K to 3.3K. ## Top customer analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Heap was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Twilio Segment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heap was listed before Twilio Segment in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amplitude | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mixpanel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Heap | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Pendo | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Twilio Segment | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about customer analytics platforms - Asked ChatGPT "Which customer analytics platform should I use?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Twilio Segment - Asked ChatGPT "What are the best customer analytics platforms?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Twilio Segment - Asked ChatGPT "What's the best customer analytics platform for product usage tracking?": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Pendo - Searched Google, AI Overview "customer analytics platform": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Pendo - Searched Google, AI Overview "best product analytics": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Heap, 5. Pendo Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer analytics platforms worldwide in September 2026? - Heap’s share of searches among customer analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.26% in September 2026. - Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 12 measured months, from 6K to 3.3K in September 2026. ## Month by month | Month | Heap estimated searches | Heap Share of Search | Heap rank | Twilio Segment estimated searches | Twilio Segment Share of Search | Twilio Segment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 1% | 6 | 6K | 2.5% | 4 | | Nov 2025 | 2.5K | 0.84% | 6 | 4.6K | 1.6% | 5 | | Dec 2025 | 1.7K | 0.68% | 6 | 3.9K | 1.6% | 5 | | Jan 2026 | 1.7K | 0.63% | 6 | 3.9K | 1.5% | 5 | | Feb 2026 | 1.4K | 0.79% | 6 | 4.2K | 2.4% | 5 | | Mar 2026 | 1.4K | 0.51% | 6 | 5.2K | 1.9% | 5 | | Apr 2026 | 2.5K | 1.2% | 6 | 4.2K | 2% | 5 | | May 2026 | 930 | 0.42% | 6 | 3.9K | 1.8% | 5 | | Jun 2026 | 4.5K | 1.4% | 5 | 3.4K | 1.1% | 6 | | Jul 2026 | 1.4K | 0.47% | 6 | 3.3K | 1.1% | 5 | | Aug 2026 | 930 | 0.32% | 6 | 3.3K | 1.1% | 5 | | Sep 2026 | 920 | 0.26% | 6 | 3.3K | 0.94% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Heap’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heap**: Measured on the search terms “heap analytics” and “heap product analytics”, summed into one figure. - **Twilio Segment**: Measured on the search terms “segment cdp” and “twilio segment”, summed into one figure. - [Heap profile](/demand/global-en/brands/heap) - [Twilio Segment profile](/demand/global-en/brands/segment) - [All customer analytics platforms worldwide](/demand/global-en/categories/customer-analytics-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Heap or Twilio Segment more popular in search? In September 2026, Twilio Segment had more branded searches than Heap among customer analytics platforms worldwide. Twilio Segment had about 3,280 branded searches, while Heap had 920. Twilio Segment made up 0.94% of all customer analytics platform searches we track, and Heap accounted for 0.26%. ## Cite this page Brandwave. "Heap vs Twilio Segment: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/heap-vs-segment This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/heap-vs-segment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.