---
title: "Headspace vs Waking Up: Which is searched more?"
description: "Is Headspace or Waking Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meditation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/headspace-vs-waking-up"
publisher: "Brandwave"
---

# Headspace vs Waking Up: Which is searched more?

Is Headspace or Waking Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meditation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Headspace and Waking Up
- **Competitive set**: Meditation apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Headspace Share of Search**: 9.1%
- **Waking Up Share of Search**: 2.5%

## Is Headspace or Waking Up more popular in search?

- In September 2026, Headspace had more branded searches than Waking Up among meditation apps worldwide. Headspace had about 23,500 branded searches, while Waking Up had 6,600. Headspace made up 9.1% of all meditation app searches we track, and Waking Up accounted for 2.5%.
- Headspace was ahead of Waking Up in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Headspace’s share of searches among meditation apps worldwide moved from 14.1% to 9.1%, and its estimated monthly branded searches moved from 30.7K to 23.5K.
- Across the 12 months ending September 2026, Waking Up’s share of searches among meditation apps worldwide moved from 3% to 2.5%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for meditation apps worldwide in September 2026?

- In September 2026, Headspace lost share of searches among meditation apps worldwide, from 11.4% to 9.1%.
- In September 2026, Waking Up lost share of searches among meditation apps worldwide, from 3.3% to 2.5%.

## Month by month

| Month | Headspace estimated searches | Headspace Share of Search | Headspace rank | Waking Up estimated searches | Waking Up Share of Search | Waking Up rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30.7K | 14.1% | 3 | 6.6K | 3% | 8 |
| Nov 2025 | 25.8K | 12.7% | 3 | 6.6K | 3.2% | 8 |
| Dec 2025 | 25.1K | 12.2% | 3 | 8.1K | 3.9% | 7 |
| Jan 2026 | 25.8K | 10% | 3 | 9.9K | 3.8% | 7 |
| Feb 2026 | 25.8K | 11.3% | 3 | 6.6K | 2.9% | 7 |
| Mar 2026 | 25.8K | 10.5% | 3 | 8.1K | 3.3% | 7 |
| Apr 2026 | 26.6K | 14.3% | 3 | 6.6K | 3.5% | 8 |
| May 2026 | 32.1K | 17.6% | 3 | 6.6K | 3.6% | 7 |
| Jun 2026 | 28K | 14.5% | 3 | 5.4K | 2.8% | 8 |
| Jul 2026 | 23.5K | 13.9% | 3 | 6.6K | 3.9% | 7 |
| Aug 2026 | 22.5K | 11.4% | 4 | 6.6K | 3.3% | 8 |
| Sep 2026 | 23.5K | 9.1% | 4 | 6.6K | 2.5% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Headspace’s and Waking Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Headspace**: Measured on the search terms “headspace app” and “headspace meditation”, summed into one figure.
- **Waking Up**: Measured on the search term “waking up app”.

- [Headspace profile](/demand/global-en/brands/headspace)
- [Waking Up profile](/demand/global-en/brands/waking-up)
- [All meditation apps worldwide](/demand/global-en/categories/meditation-apps): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Headspace or Waking Up more popular in search?

In September 2026, Headspace had more branded searches than Waking Up among meditation apps worldwide. Headspace had about 23,500 branded searches, while Waking Up had 6,600. Headspace made up 9.1% of all meditation app searches we track, and Waking Up accounted for 2.5%.

## Cite this page

Brandwave. "Headspace vs Waking Up: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/headspace-vs-waking-up

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/headspace-vs-waking-up. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.