--- title: "Headspace vs Virgin Pulse: Which is more popular by branded search?" description: "Which is more popular in search, Headspace or Virgin Pulse? Compare estimated monthly branded-search demand and Share of Search inside the Employee wellbeing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/headspace-vs-virgin-pulse" publisher: "Brandwave" --- # Headspace vs Virgin Pulse: Which is more popular by branded search? Which is more popular in search, Headspace or Virgin Pulse? Compare estimated monthly branded-search demand and Share of Search inside the Employee wellbeing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Headspace and Virgin Pulse - **Competitive set**: Employee wellbeing platforms - **Market**: Global - **Month measured**: Aug 2026 - **Headspace Share of Search**: 25.2% - **Virgin Pulse Share of Search**: 8.9% ## Which is more popular in search, Headspace or Virgin Pulse? - In August 2026, Headspace had more branded searches than Virgin Pulse among employee wellbeing platforms worldwide. Headspace was estimated to have 22.9K branded searches compared to Virgin Pulse’s 8.1K, and held a 25.2% Share of Search versus Virgin Pulse’s 8.9%. - Headspace was ahead of Virgin Pulse in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Headspace’s estimated Share of Search among employee wellbeing platforms worldwide moved from 27% to 25.2%, and its estimated monthly branded searches moved from 31.2K to 22.9K. - Across the 11 months ending August 2026, Virgin Pulse’s estimated Share of Search among employee wellbeing platforms worldwide moved from 12.8% to 8.9%, and its estimated monthly branded searches moved from 14.8K to 8.1K. ## How did search popularity change for employee wellbeing platforms worldwide in August 2026? - In August 2026, Headspace lost estimated Share of Search among employee wellbeing platforms worldwide, from 28% to 25.2%. - In August 2026, Virgin Pulse lost estimated Share of Search among employee wellbeing platforms worldwide, from 9.5% to 8.9%. ## Month by month | Month | Headspace estimated searches | Headspace Share of Search | Headspace rank | Virgin Pulse estimated searches | Virgin Pulse Share of Search | Virgin Pulse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 31.2K | 27% | 2 | 14.8K | 12.8% | 3 | | Nov 2025 | 26.3K | 25% | 2 | 12.1K | 11.5% | 3 | | Dec 2025 | 25.6K | 22.6% | 2 | 12.1K | 10.7% | 3 | | Jan 2026 | 26.4K | 17.7% | 2 | 22.2K | 14.9% | 3 | | Feb 2026 | 26.3K | 18.7% | 2 | 14.8K | 10.5% | 3 | | Mar 2026 | 26.5K | 18.7% | 2 | 12.1K | 8.5% | 3 | | Apr 2026 | 27K | 26.2% | 2 | 12.1K | 11.7% | 3 | | May 2026 | 32.6K | 33.2% | 2 | 8.1K | 8.3% | 4 | | Jun 2026 | 28.4K | 30.3% | 2 | 8.1K | 8.6% | 3 | | Jul 2026 | 23.9K | 28% | 2 | 8.1K | 9.5% | 3 | | Aug 2026 | 22.9K | 25.2% | 2 | 8.1K | 8.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Headspace’s and Virgin Pulse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Headspace**: Measured on the search terms “headspace app”, “headspace com” and “headspace meditation”, summed into one figure. - **Virgin Pulse**: Measured on the search term “virgin pulse”. - [Headspace profile](/demand/global-en/brands/headspace) - [Virgin Pulse profile](/demand/global-en/brands/virgin-pulse) - [All employee wellbeing platforms worldwide](/demand/global-en/categories/employee-wellbeing-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Headspace or Virgin Pulse? In August 2026, Headspace had more branded searches than Virgin Pulse among employee wellbeing platforms worldwide. Headspace was estimated to have 22.9K branded searches compared to Virgin Pulse’s 8.1K, and held a 25.2% Share of Search versus Virgin Pulse’s 8.9%. ## Cite this page Brandwave. "Headspace vs Virgin Pulse: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/headspace-vs-virgin-pulse This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/headspace-vs-virgin-pulse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.