---
title: "Headspace vs Pillow: Which is searched more?"
description: "Which is more popular in search, Headspace or Pillow? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/headspace-vs-pillow"
publisher: "Brandwave"
---

# Headspace vs Pillow: Which is searched more?

Which is more popular in search, Headspace or Pillow? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Headspace and Pillow
- **Competitive set**: Sleep apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Headspace Share of Search**: 13%
- **Pillow Share of Search**: 23%

## Which is more popular in search, Headspace or Pillow?

- In August 2026, Pillow had more branded searches than Headspace among sleep apps worldwide. Pillow was estimated to have 40.5K branded searches compared to Headspace’s 22.9K, and held a 23% Share of Search versus Headspace’s 13%.
- The lead changed hands 3 times in the 11 months ending August 2026: Pillow took it in November 2025, Headspace took it in April 2026, Pillow took it in July 2026.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among sleep apps worldwide moved from 14.9% to 13%, and its estimated monthly branded searches moved from 31.2K to 22.9K.
- Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide moved from 12.9% to 23%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

## How did search popularity change for sleep apps worldwide in August 2026?

- In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%.
- In August 2026, Headspace lost estimated Share of Search among sleep apps worldwide, from 14.6% to 13%.

## Month by month

| Month | Headspace estimated searches | Headspace Share of Search | Headspace rank | Pillow estimated searches | Pillow Share of Search | Pillow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 31.2K | 14.9% | 3 | 27.1K | 12.9% | 4 |
| Nov 2025 | 26.3K | 12.5% | 4 | 33.1K | 15.7% | 3 |
| Dec 2025 | 25.6K | 11.9% | 4 | 27.1K | 12.6% | 3 |
| Jan 2026 | 26.4K | 11.2% | 4 | 27.1K | 11.5% | 3 |
| Feb 2026 | 26.3K | 12.1% | 4 | 27.1K | 12.5% | 3 |
| Mar 2026 | 26.5K | 11.9% | 4 | 27.1K | 12.1% | 3 |
| Apr 2026 | 27K | 15.2% | 3 | 22.2K | 12.5% | 4 |
| May 2026 | 32.6K | 18% | 3 | 27.1K | 15% | 4 |
| Jun 2026 | 28.4K | 17.2% | 3 | 27.1K | 16.4% | 4 |
| Jul 2026 | 23.9K | 14.6% | 4 | 33.1K | 20.3% | 3 |
| Aug 2026 | 22.9K | 13% | 4 | 40.5K | 23% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Headspace’s and Pillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Headspace**: Measured on the search terms “headspace app”, “headspace com” and “headspace meditation”, summed into one figure.
- **Pillow**: Measured on the search term “pillow sleep”.

- [Headspace profile](/demand/global-en/brands/headspace)
- [Pillow profile](/demand/global-en/brands/pillow)
- [All sleep apps worldwide](/demand/global-en/categories/sleep-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Headspace or Pillow?

In August 2026, Pillow had more branded searches than Headspace among sleep apps worldwide. Pillow was estimated to have 40.5K branded searches compared to Headspace’s 22.9K, and held a 23% Share of Search versus Headspace’s 13%.

## Cite this page

Brandwave. "Headspace vs Pillow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/headspace-vs-pillow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/headspace-vs-pillow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.