--- title: "HBO Max vs Prime Video: Which is searched more?" description: "Is HBO Max or Prime Video more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-prime-video" publisher: "Brandwave" --- # HBO Max vs Prime Video: Which is searched more? Is HBO Max or Prime Video more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HBO Max and Prime Video - **Competitive set**: Streaming services - **Market**: Global - **Month measured**: Sep 2026 - **HBO Max Share of Search**: 6.8% - **Prime Video Share of Search**: 5.6% ## Is HBO Max or Prime Video more popular in search? - In September 2026, HBO Max had more branded searches than Prime Video among streaming services worldwide. HBO Max had about 9.1 million branded searches, while Prime Video had 7.5 million. HBO Max made up 6.8% of all streaming service searches we track, and Prime Video accounted for 5.6%. - HBO Max was ahead of Prime Video in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HBO Max’s share of searches among streaming services worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches held steady at 9.1M. - Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services worldwide moved from 6.5% to 5.6%, and its estimated monthly branded searches moved from 9.1M to 7.5M. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HBO Max and Prime Video were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HBO Max was listed before Prime Video in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HBO Max | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hulu | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | YouTube TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Apple TV | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Sling TV | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Philo | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Fubo | 10th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I use?": 1. Netflix, 2. HBO Max, 3. Hulu, 4. Disney+, 5. Prime Video, 6. YouTube TV - Asked ChatGPT "What are the best streaming services?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Hulu, 5. Prime Video, 6. Apple TV, 7. YouTube TV, 8. Fubo - Asked ChatGPT "What's the best streaming service for movies and shows?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. Hulu - Searched Google, AI Overview "streaming services": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. YouTube TV, 7. Hulu, 8. Sling TV, 9. Philo - Searched Google, AI Overview "tv streaming service": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Philo, 5. Disney+ Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for streaming services worldwide in September 2026? - HBO Max’s share of searches among streaming services worldwide has lost ground for 3 months in a row, from 8.3% to 6.8% in September 2026. - Estimated monthly branded searches for Prime Video worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026. ## Month by month | Month | HBO Max estimated searches | HBO Max Share of Search | HBO Max rank | Prime Video estimated searches | Prime Video Share of Search | Prime Video rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 6.5% | 3 | 9.1M | 6.5% | 4 | | Nov 2025 | 11.1M | 7.7% | 3 | 9.1M | 6.3% | 4 | | Dec 2025 | 11.1M | 7.1% | 3 | 9.1M | 5.8% | 4 | | Jan 2026 | 13.6M | 8.5% | 3 | 9.1M | 5.7% | 4 | | Feb 2026 | 11.1M | 8.4% | 3 | 7.5M | 5.7% | 4 | | Mar 2026 | 11.1M | 8.1% | 3 | 7.5M | 5.4% | 4 | | Apr 2026 | 13.6M | 10.1% | 3 | 9.1M | 6.8% | 4 | | May 2026 | 11.1M | 8.4% | 3 | 9.1M | 6.9% | 4 | | Jun 2026 | 11.1M | 8.3% | 3 | 7.5M | 5.6% | 4 | | Jul 2026 | 9.1M | 7.1% | 3 | 7.5M | 5.8% | 4 | | Aug 2026 | 9.1M | 6.9% | 3 | 7.5M | 5.7% | 4 | | Sep 2026 | 9.1M | 6.8% | 3 | 7.5M | 5.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HBO Max’s and Prime Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HBO Max**: Measured on the search term “hbo max”. - **Prime Video**: Measured on the search term “amazon prime video”. - [HBO Max profile](/demand/global-en/brands/hbo-max) - [Prime Video profile](/demand/global-en/brands/prime-video) - [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HBO Max or Prime Video more popular in search? In September 2026, HBO Max had more branded searches than Prime Video among streaming services worldwide. HBO Max had about 9.1 million branded searches, while Prime Video had 7.5 million. HBO Max made up 6.8% of all streaming service searches we track, and Prime Video accounted for 5.6%. ## Cite this page Brandwave. "HBO Max vs Prime Video: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-prime-video This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-prime-video. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.