---
title: "HBO Max vs Philo: Which is searched more?"
description: "Is HBO Max or Philo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-philo"
publisher: "Brandwave"
---

# HBO Max vs Philo: Which is searched more?

Is HBO Max or Philo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HBO Max and Philo
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Sep 2026
- **HBO Max Share of Search**: 6.8%
- **Philo Share of Search**: 0.03%

## Is HBO Max or Philo more popular in search?

- In September 2026, HBO Max had more branded searches than Philo among streaming services worldwide. HBO Max had about 9.1 million branded searches, while Philo had 40,500. HBO Max made up 6.8% of all streaming service searches we track, and Philo accounted for 0.03%.
- HBO Max was ahead of Philo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HBO Max’s share of searches among streaming services worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 12 months ending September 2026, Philo’s share of searches among streaming services worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

## How did search popularity change for streaming services worldwide in September 2026?

- HBO Max’s share of searches among streaming services worldwide has lost ground for 3 months in a row, from 8.3% to 6.8% in September 2026.
- Estimated monthly branded searches for Philo worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

## Month by month

| Month | HBO Max estimated searches | HBO Max Share of Search | HBO Max rank | Philo estimated searches | Philo Share of Search | Philo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 6.5% | 3 | 60.5K | 0.04% | 10 |
| Nov 2025 | 11.1M | 7.7% | 3 | 60.5K | 0.04% | 10 |
| Dec 2025 | 11.1M | 7.1% | 3 | 49.5K | 0.03% | 10 |
| Jan 2026 | 13.6M | 8.5% | 3 | 60.5K | 0.04% | 10 |
| Feb 2026 | 11.1M | 8.4% | 3 | 49.5K | 0.04% | 10 |
| Mar 2026 | 11.1M | 8.1% | 3 | 49.5K | 0.04% | 10 |
| Apr 2026 | 13.6M | 10.1% | 3 | 49.5K | 0.04% | 10 |
| May 2026 | 11.1M | 8.4% | 3 | 49.5K | 0.04% | 10 |
| Jun 2026 | 11.1M | 8.3% | 3 | 49.5K | 0.04% | 10 |
| Jul 2026 | 9.1M | 7.1% | 3 | 49.5K | 0.04% | 10 |
| Aug 2026 | 9.1M | 6.9% | 3 | 49.5K | 0.04% | 10 |
| Sep 2026 | 9.1M | 6.8% | 3 | 40.5K | 0.03% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using HBO Max’s and Philo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HBO Max**: Measured on the search term “hbo max”.
- **Philo**: Measured on the search term “philo tv”.

- [HBO Max profile](/demand/global-en/brands/hbo-max)
- [Philo profile](/demand/global-en/brands/philo)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is HBO Max or Philo more popular in search?

In September 2026, HBO Max had more branded searches than Philo among streaming services worldwide. HBO Max had about 9.1 million branded searches, while Philo had 40,500. HBO Max made up 6.8% of all streaming service searches we track, and Philo accounted for 0.03%.

## Cite this page

Brandwave. "HBO Max vs Philo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-philo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-philo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.