---
title: "HBO Max vs Netflix: Which is more popular by branded search?"
description: "Which is more popular in search, HBO Max or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-netflix"
publisher: "Brandwave"
---

# HBO Max vs Netflix: Which is more popular by branded search?

Which is more popular in search, HBO Max or Netflix? Compare estimated monthly branded-search demand and Share of Search inside the Video streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HBO Max and Netflix
- **Competitive set**: Video streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **HBO Max Share of Search**: 7.6%
- **Netflix Share of Search**: 69%

## Which is more popular in search, HBO Max or Netflix?

- In August 2026, Netflix had more branded searches than HBO Max among video streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to HBO Max’s 9.1M, and held a 69% Share of Search versus HBO Max’s 7.6%.
- Netflix was ahead of HBO Max in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HBO Max’s estimated Share of Search among video streaming services worldwide moved from 7.4% to 7.6%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide moved from 67% to 69%, and its estimated monthly branded searches held steady at 83.1M.

## How did search popularity change for video streaming services worldwide in August 2026?

- In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%.

## Month by month

| Month | HBO Max estimated searches | HBO Max Share of Search | HBO Max rank | Netflix estimated searches | Netflix Share of Search | Netflix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 7.4% | 4 | 83.1M | 67% | 1 |
| Nov 2025 | 11.1M | 8.8% | 3 | 83.1M | 65.9% | 1 |
| Dec 2025 | 11.1M | 7.8% | 3 | 101M | 70.7% | 1 |
| Jan 2026 | 13.6M | 9.3% | 3 | 101M | 69% | 1 |
| Feb 2026 | 11.1M | 9.2% | 3 | 83.1M | 69.1% | 1 |
| Mar 2026 | 11.1M | 8.9% | 3 | 83.1M | 66.8% | 1 |
| Apr 2026 | 13.6M | 10.9% | 3 | 83.1M | 66.8% | 1 |
| May 2026 | 11.1M | 9.2% | 3 | 83.1M | 68.7% | 1 |
| Jun 2026 | 11.1M | 9.3% | 3 | 83.1M | 69.6% | 1 |
| Jul 2026 | 9.1M | 7.8% | 3 | 83.1M | 70.8% | 1 |
| Aug 2026 | 9.1M | 7.6% | 3 | 83.1M | 69% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HBO Max’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HBO Max**: Measured on the search term “hbo max”.
- **Netflix**: Measured on the search term “netflix”.

- [HBO Max profile](/demand/global-en/brands/hbo-max)
- [Netflix profile](/demand/global-en/brands/netflix)
- [All video streaming services worldwide](/demand/global-en/categories/video-streaming-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HBO Max or Netflix?

In August 2026, Netflix had more branded searches than HBO Max among video streaming services worldwide. Netflix was estimated to have 83.1M branded searches compared to HBO Max’s 9.1M, and held a 69% Share of Search versus HBO Max’s 7.6%.

## Cite this page

Brandwave. "HBO Max vs Netflix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-netflix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.