--- title: "HBO Max vs Kaltura: Which is searched more?" description: "Is HBO Max or Kaltura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-kaltura" publisher: "Brandwave" --- # HBO Max vs Kaltura: Which is searched more? Is HBO Max or Kaltura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HBO Max and Kaltura - **Competitive set**: OTT platforms - **Market**: Global - **Month measured**: Sep 2026 - **HBO Max Share of Search**: 7.7% - **Kaltura Share of Search**: 0.03% ## Is HBO Max or Kaltura more popular in search? - In September 2026, HBO Max had more branded searches than Kaltura among OTT platforms worldwide. HBO Max had about 9.1 million branded searches, while Kaltura had 33,100. HBO Max made up 7.7% of all OTT platform searches we track, and Kaltura accounted for 0.03%. - HBO Max was ahead of Kaltura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HBO Max’s share of searches among OTT platforms worldwide moved from 7.4% to 7.7%, and its estimated monthly branded searches held steady at 9.1M. - Across the 12 months ending September 2026, Kaltura’s share of searches among OTT platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 33.1K. ## Top OTT platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HBO Max was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kaltura did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Disney+ | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Prime Video | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | HBO Max | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hulu | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Uscreen | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brightcove | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kaltura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JW Player | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about OTT platforms - Asked ChatGPT "Which OTT platform should I use?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Disney+, 5. Hulu - Asked ChatGPT "What are the best OTT platforms?": 1. Netflix, 2. Prime Video, 3. HBO Max, 4. Disney+, 5. Hulu - Asked ChatGPT "What's the best OTT platform for streaming services?": 1. Uscreen, 2. Brightcove - Searched Google, AI Overview "ott platform": 1. Netflix, 2. Disney+, 3. Hulu, 4. Prime Video - Searched Google, AI Overview "video streaming platform": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Hulu Not named in any answer: Kaltura and JW Player. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for OTT platforms worldwide in September 2026? Neither HBO Max nor Kaltura moved beyond provider rounding among OTT platforms in Sep 2026. ## Month by month | Month | HBO Max estimated searches | HBO Max Share of Search | HBO Max rank | Kaltura estimated searches | Kaltura Share of Search | Kaltura rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 7.4% | 3 | 33.1K | 0.03% | 6 | | Nov 2025 | 11.1M | 8.8% | 3 | 33.1K | 0.03% | 6 | | Dec 2025 | 11.1M | 7.8% | 3 | 27.1K | 0.02% | 6 | | Jan 2026 | 13.6M | 9.3% | 3 | 33.1K | 0.02% | 6 | | Feb 2026 | 11.1M | 9.2% | 3 | 27.1K | 0.02% | 6 | | Mar 2026 | 11.1M | 8.9% | 3 | 33.1K | 0.03% | 6 | | Apr 2026 | 13.6M | 10.9% | 3 | 33.1K | 0.03% | 6 | | May 2026 | 11.1M | 9.2% | 3 | 27.1K | 0.02% | 6 | | Jun 2026 | 11.1M | 9.3% | 3 | 22.2K | 0.02% | 6 | | Jul 2026 | 9.1M | 7.8% | 3 | 18.1K | 0.02% | 6 | | Aug 2026 | 9.1M | 7.6% | 3 | 27.1K | 0.02% | 6 | | Sep 2026 | 9.1M | 7.7% | 3 | 33.1K | 0.03% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using HBO Max’s and Kaltura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HBO Max**: Measured on the search term “hbo max”. - **Kaltura**: Measured on the search term “kaltura”. - [HBO Max profile](/demand/global-en/brands/hbo-max) - [Kaltura profile](/demand/global-en/brands/kaltura) - [All OTT platforms worldwide](/demand/global-en/categories/ott-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HBO Max or Kaltura more popular in search? In September 2026, HBO Max had more branded searches than Kaltura among OTT platforms worldwide. HBO Max had about 9.1 million branded searches, while Kaltura had 33,100. HBO Max made up 7.7% of all OTT platform searches we track, and Kaltura accounted for 0.03%. ## Cite this page Brandwave. "HBO Max vs Kaltura: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-kaltura This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hbo-max-vs-kaltura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.