---
title: "Hays vs Kelly Services: Which is more popular by branded search?"
description: "Which is more popular in search, Hays or Kelly Services? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hays-vs-kelly-services"
publisher: "Brandwave"
---

# Hays vs Kelly Services: Which is more popular by branded search?

Which is more popular in search, Hays or Kelly Services? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hays and Kelly Services
- **Competitive set**: Staffing agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Hays Share of Search**: 6.9%
- **Kelly Services Share of Search**: 8.4%

## Which is more popular in search, Hays or Kelly Services?

- In August 2026, Kelly Services had more branded searches than Hays among staffing agencies worldwide. Kelly Services was estimated to have 246K branded searches compared to Hays’ 201K, and held an 8.4% Share of Search versus Hays’ 6.9%.
- The lead changed hands once in the 11 months ending August 2026: Kelly Services took it in August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among staffing agencies worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide moved from 5.3% to 8.4%, and its estimated monthly branded searches moved from 201K to 246K.

## How did search popularity change for staffing agencies worldwide in August 2026?

- In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.4%.
- Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Month by month

| Month | Hays estimated searches | Hays Share of Search | Hays rank | Kelly Services estimated searches | Kelly Services Share of Search | Kelly Services rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 6.5% | 4 | 201K | 5.3% | 5 |
| Nov 2025 | 201K | 6.6% | 4 | 165K | 5.4% | 5 |
| Dec 2025 | 165K | 6% | 4 | 165K | 6% | 5 |
| Jan 2026 | 201K | 5.4% | 4 | 201K | 5.4% | 5 |
| Feb 2026 | 201K | 6% | 4 | 165K | 4.9% | 5 |
| Mar 2026 | 201K | 5.5% | 4 | 165K | 4.5% | 5 |
| Apr 2026 | 201K | 6% | 4 | 165K | 4.9% | 5 |
| May 2026 | 201K | 6.1% | 3 | 165K | 5% | 5 |
| Jun 2026 | 201K | 6.1% | 3 | 165K | 5% | 5 |
| Jul 2026 | 201K | 6.6% | 4 | 165K | 5.4% | 5 |
| Aug 2026 | 201K | 6.9% | 5 | 246K | 8.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hays’ and Kelly Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hays**: Measured on the search term “hays”.
- **Kelly Services**: Measured on the search term “kelly services”.

- [Hays profile](/demand/global-en/brands/hays)
- [Kelly Services profile](/demand/global-en/brands/kelly-services)
- [All staffing agencies worldwide](/demand/global-en/categories/staffing-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hays or Kelly Services?

In August 2026, Kelly Services had more branded searches than Hays among staffing agencies worldwide. Kelly Services was estimated to have 246K branded searches compared to Hays’ 201K, and held an 8.4% Share of Search versus Hays’ 6.9%.

## Cite this page

Brandwave. "Hays vs Kelly Services: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hays-vs-kelly-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hays-vs-kelly-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.