--- title: "HAY vs VonHaus: Which is searched more?" description: "Is HAY or VonHaus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hay-design-vs-vonhaus" publisher: "Brandwave" --- # HAY vs VonHaus: Which is searched more? Is HAY or VonHaus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HAY and VonHaus - **Competitive set**: Garden bench brands - **Market**: Global - **Month measured**: Sep 2026 - **HAY Share of Search**: 15.9% - **VonHaus Share of Search**: 8.4% ## Is HAY or VonHaus more popular in search? - In September 2026, HAY had more branded searches than VonHaus among garden bench brands worldwide. HAY had about 28,000 branded searches, while VonHaus had 14,800. HAY made up 15.9% of all garden bench brand searches we track, and VonHaus accounted for 8.4%. - The lead changed hands 2 times in the 12 months ending September 2026: VonHaus took it in June 2026, HAY took it in July 2026. - Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide moved from 18.6% to 15.9%, and its estimated monthly branded searches held steady at 28K. - Across the 12 months ending September 2026, VonHaus’ share of searches among garden bench brands worldwide moved from 9.8% to 8.4%, and its estimated monthly branded searches held steady at 14.8K. ## Top garden bench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HAY was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VonHaus did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Forest Garden | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Alexander Rose | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | HAY | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rowlinson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden bench brands - Asked ChatGPT "Which garden bench brand should I buy?": 1. Forest Garden, 2. POLYWOOD - Asked ChatGPT "What are the best garden bench brands?": 1. Alexander Rose, 2. POLYWOOD, 3. HAY - Asked ChatGPT "What's the best garden bench brand for a small garden?": 1. POLYWOOD, 2. HAY - Searched Google, AI Overview "wooden garden bench": named none of the brands we track - Searched Google, AI Overview "outdoor bench for garden": 1. POLYWOOD Not named in any answer: Kettler, VonHaus, Charles Bentley and Rowlinson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden bench brands worldwide in September 2026? - In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches. ## Month by month | Month | HAY estimated searches | HAY Share of Search | HAY rank | VonHaus estimated searches | VonHaus Share of Search | VonHaus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28K | 18.6% | 3 | 14.8K | 9.8% | 5 | | Nov 2025 | 34.3K | 21.8% | 2 | 14.8K | 9.4% | 5 | | Dec 2025 | 32.1K | 22.6% | 3 | 14.8K | 10.4% | 5 | | Jan 2026 | 32.1K | 19% | 3 | 14.8K | 8.8% | 5 | | Feb 2026 | 28K | 17.1% | 3 | 12.1K | 7.4% | 5 | | Mar 2026 | 30.2K | 12.8% | 3 | 18.1K | 7.6% | 5 | | Apr 2026 | 28K | 9.5% | 3 | 22.2K | 7.5% | 5 | | May 2026 | 30.2K | 9.5% | 3 | 27.1K | 8.5% | 5 | | Jun 2026 | 24.7K | 9.1% | 5 | 27.1K | 10% | 4 | | Jul 2026 | 24.7K | 11.3% | 3 | 22.2K | 10.2% | 5 | | Aug 2026 | 24.7K | 11.9% | 3 | 18.1K | 8.7% | 5 | | Sep 2026 | 28K | 15.9% | 2 | 14.8K | 8.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HAY’s and VonHaus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HAY**: Measured on the search terms “hay design” and “hay furniture”, summed into one figure. - **VonHaus**: Measured on the search term “von haus”. - [HAY profile](/demand/global-en/brands/hay-design) - [VonHaus profile](/demand/global-en/brands/vonhaus) - [All garden bench brands worldwide](/demand/global-en/categories/garden-bench-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HAY or VonHaus more popular in search? In September 2026, HAY had more branded searches than VonHaus among garden bench brands worldwide. HAY had about 28,000 branded searches, while VonHaus had 14,800. HAY made up 15.9% of all garden bench brand searches we track, and VonHaus accounted for 8.4%. ## Cite this page Brandwave. "HAY vs VonHaus: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hay-design-vs-vonhaus This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hay-design-vs-vonhaus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.