--- title: "HAY vs IKEA: Which is searched more?" description: "Is HAY or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hay-design-vs-ikea" publisher: "Brandwave" --- # HAY vs IKEA: Which is searched more? Is HAY or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HAY and IKEA - **Competitive set**: Garden bench brands - **Market**: Global - **Month measured**: Sep 2026 - **HAY Share of Search**: 0.14% - **IKEA Share of Search**: 0.89% ## Is HAY or IKEA more popular in search? - In September 2026, IKEA had more branded searches than HAY among garden bench brands worldwide. IKEA had about 720 branded searches, while HAY had 110. IKEA made up 0.89% of all garden bench brand searches we track, and HAY accounted for 0.14%. - IKEA was ahead of HAY in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide moved from 0.09% to 0.14%, and its estimated monthly branded searches moved from 50 to 110. - Across the 12 months ending September 2026, IKEA’s share of searches among garden bench brands worldwide moved from 1.1% to 0.89%, and its estimated monthly branded searches moved from 590 to 720. ## Top garden bench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. HAY was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before HAY in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | POLYWOOD | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Alexander Rose | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Forest Garden | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | HAY | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rowlinson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden bench brands - Asked ChatGPT "Which garden bench brand should I buy?": 1. Forest Garden, 2. POLYWOOD, 3. IKEA - Asked ChatGPT "What are the best garden bench brands?": 1. Alexander Rose, 2. IKEA, 3. POLYWOOD, 4. HAY - Asked ChatGPT "What's the best garden bench brand for a small garden?": 1. POLYWOOD, 2. IKEA, 3. HAY - Searched Google, AI Overview "wooden garden bench": 1. IKEA - Searched Google, AI Overview "outdoor bench for garden": 1. IKEA, 2. POLYWOOD Not named in any answer: Kettler, Rowlinson, VonHaus and Charles Bentley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden bench brands worldwide in September 2026? - Estimated monthly branded searches for HAY worldwide rose 120% over 12 measured months, from 50 to 110 in September 2026. - Estimated monthly branded searches for IKEA worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. ## Month by month | Month | HAY estimated searches | HAY Share of Search | HAY rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.09% | 7 | 590 | 1.1% | 3 | | Nov 2025 | 50 | 0.09% | 7 | 590 | 1.1% | 3 | | Dec 2025 | 40 | 0.09% | 7 | 390 | 0.91% | 3 | | Jan 2026 | 70 | 0.13% | 7 | 720 | 1.3% | 3 | | Feb 2026 | 110 | 0.16% | 7 | 720 | 1.1% | 3 | | Mar 2026 | 210 | 0.16% | 7 | 1.9K | 1.4% | 3 | | Apr 2026 | 210 | 0.11% | 8 | 2.4K | 1.2% | 3 | | May 2026 | 210 | 0.11% | 8 | 2.4K | 1.2% | 3 | | Jun 2026 | 170 | 0.11% | 8 | 1.9K | 1.2% | 3 | | Jul 2026 | 140 | 0.12% | 8 | 1.3K | 1.2% | 3 | | Aug 2026 | 140 | 0.13% | 7 | 1.3K | 1.2% | 3 | | Sep 2026 | 110 | 0.14% | 7 | 720 | 0.89% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using HAY’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HAY**: Measured on the search term “hay garden bench”. - **IKEA**: Measured on the search term “ikea garden bench”. - [HAY profile](/demand/global-en/brands/hay-design) - [IKEA profile](/demand/global-en/brands/ikea) - [All garden bench brands worldwide](/demand/global-en/categories/garden-bench-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HAY or IKEA more popular in search? In September 2026, IKEA had more branded searches than HAY among garden bench brands worldwide. IKEA had about 720 branded searches, while HAY had 110. IKEA made up 0.89% of all garden bench brand searches we track, and HAY accounted for 0.14%. ## Cite this page Brandwave. "HAY vs IKEA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hay-design-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hay-design-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.