---
title: "Haxnicks vs Thompson & Morgan: Which is more popular by branded search?"
description: "Which is more popular in search, Haxnicks or Thompson & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Trellis brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haxnicks-vs-thompson-morgan"
publisher: "Brandwave"
---

# Haxnicks vs Thompson & Morgan: Which is more popular by branded search?

Which is more popular in search, Haxnicks or Thompson & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Trellis brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haxnicks and Thompson & Morgan
- **Competitive set**: Trellis brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Haxnicks Share of Search**: 0.08%
- **Thompson & Morgan Share of Search**: 15.4%

## Which is more popular in search, Haxnicks or Thompson & Morgan?

- In August 2026, Thompson & Morgan had more branded searches than Haxnicks among trellis brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Haxnicks’ 260, and held a 15.4% Share of Search versus Haxnicks’ 0.08%.
- Thompson & Morgan was ahead of Haxnicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haxnicks’ estimated Share of Search among trellis brands worldwide moved from 0.17% to 0.08%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among trellis brands worldwide moved from 17.8% to 15.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for trellis brands worldwide in August 2026?

- In August 2026, Thompson & Morgan gained estimated Share of Search among trellis brands worldwide, from 13.1% to 15.4%.
- Estimated monthly branded searches for Haxnicks worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

## Month by month

| Month | Haxnicks estimated searches | Haxnicks Share of Search | Haxnicks rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 0.17% | 6 | 40.5K | 17.8% | 2 |
| Nov 2025 | 390 | 0.18% | 6 | 33.1K | 15% | 2 |
| Dec 2025 | 320 | 0.17% | 6 | 33.1K | 17.7% | 2 |
| Jan 2026 | 390 | 0.19% | 6 | 49.5K | 24% | 2 |
| Feb 2026 | 480 | 0.18% | 6 | 74K | 28.4% | 2 |
| Mar 2026 | 720 | 0.16% | 6 | 135K | 29.1% | 2 |
| Apr 2026 | 880 | 0.17% | 6 | 135K | 25.4% | 2 |
| May 2026 | 880 | 0.15% | 6 | 110K | 18.6% | 2 |
| Jun 2026 | 480 | 0.1% | 6 | 60.5K | 13.2% | 2 |
| Jul 2026 | 320 | 0.08% | 6 | 49.5K | 13.1% | 2 |
| Aug 2026 | 260 | 0.08% | 6 | 49.5K | 15.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haxnicks’ and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haxnicks**: Measured on the search term “haxnicks”.
- **Thompson & Morgan**: Measured on the search term “thompson and morgan”.

- [Haxnicks profile](/demand/global-en/brands/haxnicks)
- [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan)
- [All trellis brands worldwide](/demand/global-en/categories/trellis-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haxnicks or Thompson & Morgan?

In August 2026, Thompson & Morgan had more branded searches than Haxnicks among trellis brands worldwide. Thompson & Morgan was estimated to have 49.5K branded searches compared to Haxnicks’ 260, and held a 15.4% Share of Search versus Haxnicks’ 0.08%.

## Cite this page

Brandwave. "Haxnicks vs Thompson & Morgan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/haxnicks-vs-thompson-morgan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haxnicks-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.