---
title: "Haworth vs Steelcase: Which is more popular by branded search?"
description: "Which is more popular in search, Haworth or Steelcase? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haworth-vs-steelcase"
publisher: "Brandwave"
---

# Haworth vs Steelcase: Which is more popular by branded search?

Which is more popular in search, Haworth or Steelcase? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haworth and Steelcase
- **Competitive set**: Ergonomic office chair brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Haworth Share of Search**: 4.6%
- **Steelcase Share of Search**: 17.6%

## Which is more popular in search, Haworth or Steelcase?

- In August 2026, Steelcase had more branded searches than Haworth among ergonomic office chair brands worldwide. Steelcase was estimated to have 258K branded searches compared to Haworth’s 67.8K, and held a 17.6% Share of Search versus Haworth’s 4.6%.
- Steelcase was ahead of Haworth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haworth’s estimated Share of Search among ergonomic office chair brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches moved from 59.7K to 67.8K.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands worldwide moved from 20.9% to 17.6%, and its estimated monthly branded searches moved from 292K to 258K.

## How did search popularity change for ergonomic office chair brands worldwide in August 2026?

- In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands worldwide, from 18.3% to 17.6%.
- Estimated monthly branded searches for Haworth worldwide rose 13.4% over 11 measured months, from 59.7K to 67.8K in August 2026.

## Month by month

| Month | Haworth estimated searches | Haworth Share of Search | Haworth rank | Steelcase estimated searches | Steelcase Share of Search | Steelcase rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 59.7K | 4.3% | 4 | 292K | 20.9% | 2 |
| Nov 2025 | 73.7K | 4.4% | 3 | 297K | 17.9% | 2 |
| Dec 2025 | 60.6K | 4.2% | 4 | 243K | 16.8% | 2 |
| Jan 2026 | 63.7K | 4.1% | 4 | 251K | 16% | 2 |
| Feb 2026 | 57.3K | 4.3% | 3 | 255K | 19% | 2 |
| Mar 2026 | 63.7K | 4.3% | 4 | 255K | 17.2% | 2 |
| Apr 2026 | 59.7K | 4.6% | 4 | 252K | 19.6% | 2 |
| May 2026 | 59.8K | 4.3% | 4 | 257K | 18.5% | 2 |
| Jun 2026 | 59.7K | 4.4% | 4 | 264K | 19.4% | 2 |
| Jul 2026 | 64.4K | 4.7% | 3 | 250K | 18.3% | 2 |
| Aug 2026 | 67.8K | 4.6% | 3 | 258K | 17.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haworth’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haworth**: Measured on the search terms “ergonomic chair haworth”, “haworth breck”, “haworth chairs”, “haworth com”, “haworth ergonomic chair”, “haworth fern”, “haworth office chair”, “haworth soji” and “haworth zody”, summed into one figure.
- **Steelcase**: Measured on the search terms “steelcase”, “steelcase chairs”, “steelcase com”, “steelcase ergonomic chair”, “steelcase gesture”, “steelcase karman”, “steelcase leap”, “steelcase office chair” and “steelcase series 1”, summed into one figure.

- [Haworth profile](/demand/global-en/brands/haworth)
- [Steelcase profile](/demand/global-en/brands/steelcase)
- [All ergonomic office chair brands worldwide](/demand/global-en/categories/ergonomic-office-chair-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haworth or Steelcase?

In August 2026, Steelcase had more branded searches than Haworth among ergonomic office chair brands worldwide. Steelcase was estimated to have 258K branded searches compared to Haworth’s 67.8K, and held a 17.6% Share of Search versus Haworth’s 4.6%.

## Cite this page

Brandwave. "Haworth vs Steelcase: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/haworth-vs-steelcase

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haworth-vs-steelcase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.