--- title: "Haworth vs HON: Which is searched more?" description: "Is Haworth or HON more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/haworth-vs-hon-furniture" publisher: "Brandwave" --- # Haworth vs HON: Which is searched more? Is Haworth or HON more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haworth and HON - **Competitive set**: Ergonomic office chair brands - **Market**: Global - **Month measured**: Sep 2026 - **Haworth Share of Search**: 5.3% - **HON Share of Search**: 0.08% ## Is Haworth or HON more popular in search? - In September 2026, Haworth had more branded searches than HON among ergonomic office chair brands worldwide. Haworth had about 63,200 branded searches, while HON had 1,000. Haworth made up 5.3% of all ergonomic office chair brand searches we track, and HON accounted for 0.08%. - Haworth was ahead of HON in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haworth’s share of searches among ergonomic office chair brands worldwide moved from 4.4% to 5.3%, and its estimated monthly branded searches moved from 59.5K to 63.2K. - Across the 12 months ending September 2026, HON’s share of searches among ergonomic office chair brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top ergonomic office chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haworth was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HON was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haworth was listed before HON in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Herman Miller | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Steelcase | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Branch | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Haworth | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Humanscale | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | HON | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about ergonomic office chair brands - Asked ChatGPT "Which ergonomic office chair brand should I buy?": 1. Herman Miller, 2. Steelcase, 3. Haworth, 4. Branch, 5. HON - Asked ChatGPT "What are the best ergonomic office chair brands?": 1. Herman Miller, 2. Steelcase, 3. Haworth, 4. Humanscale, 5. Branch, 6. HON - Asked ChatGPT "What's the best ergonomic office chair brand for all day sitting?": 1. Herman Miller, 2. Steelcase, 3. Haworth, 4. Branch - Searched Google, AI Overview "best office chair": 1. Steelcase, 2. Herman Miller - Searched Google, AI Overview "comfortable desk chair": 1. Branch, 2. Herman Miller Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ergonomic office chair brands worldwide in September 2026? - In September 2026, Haworth gained share of searches among ergonomic office chair brands worldwide, from 4.8% to 5.3%. - Estimated monthly branded searches for HON worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | Haworth estimated searches | Haworth Share of Search | Haworth rank | HON estimated searches | HON Share of Search | HON rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 59.5K | 4.4% | 4 | 1.3K | 0.1% | 6 | | Nov 2025 | 73.4K | 4.6% | 3 | 1K | 0.06% | 6 | | Dec 2025 | 60.5K | 4.5% | 4 | 1K | 0.07% | 6 | | Jan 2026 | 63.5K | 4.5% | 4 | 1K | 0.07% | 6 | | Feb 2026 | 57.1K | 4.6% | 3 | 1K | 0.08% | 6 | | Mar 2026 | 63.5K | 4.4% | 4 | 1.3K | 0.09% | 6 | | Apr 2026 | 59.5K | 4.8% | 4 | 1.3K | 0.11% | 6 | | May 2026 | 59.4K | 4.4% | 4 | 1K | 0.07% | 6 | | Jun 2026 | 59.5K | 4.5% | 4 | 1K | 0.08% | 6 | | Jul 2026 | 64.1K | 4.9% | 3 | 1K | 0.08% | 6 | | Aug 2026 | 67.5K | 4.8% | 3 | 1.3K | 0.09% | 6 | | Sep 2026 | 63.2K | 5.3% | 3 | 1K | 0.08% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Haworth’s and HON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haworth**: Measured on the search terms “ergonomic chair haworth”, “haworth breck”, “haworth chairs”, “haworth ergonomic chair”, “haworth fern”, “haworth office chair”, “haworth soji” and “haworth zody”, summed into one figure. - **HON**: Measured on the search term “hon office furniture”. - [Haworth profile](/demand/global-en/brands/haworth) - [HON profile](/demand/global-en/brands/hon-furniture) - [All ergonomic office chair brands worldwide](/demand/global-en/categories/ergonomic-office-chair-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haworth or HON more popular in search? In September 2026, Haworth had more branded searches than HON among ergonomic office chair brands worldwide. Haworth had about 63,200 branded searches, while HON had 1,000. Haworth made up 5.3% of all ergonomic office chair brand searches we track, and HON accounted for 0.08%. ## Cite this page Brandwave. "Haworth vs HON: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haworth-vs-hon-furniture This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haworth-vs-hon-furniture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.