--- title: "Haworth vs Herman Miller: Which is more popular by branded search?" description: "Which is more popular in search, Haworth or Herman Miller? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/haworth-vs-herman-miller" publisher: "Brandwave" --- # Haworth vs Herman Miller: Which is more popular by branded search? Which is more popular in search, Haworth or Herman Miller? Compare estimated monthly branded-search demand and Share of Search inside the Ergonomic office chair brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haworth and Herman Miller - **Competitive set**: Ergonomic office chair brands - **Market**: Global - **Month measured**: Aug 2026 - **Haworth Share of Search**: 4.6% - **Herman Miller Share of Search**: 70.4% ## Which is more popular in search, Haworth or Herman Miller? - In August 2026, Herman Miller had more branded searches than Haworth among ergonomic office chair brands worldwide. Herman Miller was estimated to have 1M branded searches compared to Haworth’s 67.8K, and held a 70.4% Share of Search versus Haworth’s 4.6%. - Herman Miller was ahead of Haworth in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Haworth’s estimated Share of Search among ergonomic office chair brands worldwide moved from 4.3% to 4.6%, and its estimated monthly branded searches moved from 59.7K to 67.8K. - Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among ergonomic office chair brands worldwide moved from 67.8% to 70.4%, and its estimated monthly branded searches moved from 947K to 1M. ## How did search popularity change for ergonomic office chair brands worldwide in August 2026? - In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands worldwide, from 68.4% to 70.4%. - Estimated monthly branded searches for Haworth worldwide rose 13.4% over 11 measured months, from 59.7K to 67.8K in August 2026. ## Month by month | Month | Haworth estimated searches | Haworth Share of Search | Haworth rank | Herman Miller estimated searches | Herman Miller Share of Search | Herman Miller rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 59.7K | 4.3% | 4 | 947K | 67.8% | 1 | | Nov 2025 | 73.7K | 4.4% | 3 | 1.2M | 71.5% | 1 | | Dec 2025 | 60.6K | 4.2% | 4 | 1.1M | 72.7% | 1 | | Jan 2026 | 63.7K | 4.1% | 4 | 1.2M | 73.6% | 1 | | Feb 2026 | 57.3K | 4.3% | 3 | 944K | 70.2% | 1 | | Mar 2026 | 63.7K | 4.3% | 4 | 1.1M | 72% | 1 | | Apr 2026 | 59.7K | 4.6% | 4 | 876K | 68.2% | 1 | | May 2026 | 59.8K | 4.3% | 4 | 961K | 69.2% | 1 | | Jun 2026 | 59.7K | 4.4% | 4 | 886K | 65.2% | 1 | | Jul 2026 | 64.4K | 4.7% | 3 | 932K | 68.4% | 1 | | Aug 2026 | 67.8K | 4.6% | 3 | 1M | 70.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Haworth’s and Herman Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haworth**: Measured on the search terms “ergonomic chair haworth”, “haworth breck”, “haworth chairs”, “haworth com”, “haworth ergonomic chair”, “haworth fern”, “haworth office chair”, “haworth soji” and “haworth zody”, summed into one figure. - **Herman Miller**: Measured on the search terms “herman miller”, “herman miller aeron”, “herman miller chair”, “herman miller embody”, “herman miller ergonomic chair”, “herman miller mirra”, “herman miller office chair”, “herman miller sayl”, “hermanmiller” and “hermanmiller com”, summed into one figure. - [Haworth profile](/demand/global-en/brands/haworth) - [Herman Miller profile](/demand/global-en/brands/herman-miller) - [All ergonomic office chair brands worldwide](/demand/global-en/categories/ergonomic-office-chair-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Haworth or Herman Miller? In August 2026, Herman Miller had more branded searches than Haworth among ergonomic office chair brands worldwide. Herman Miller was estimated to have 1M branded searches compared to Haworth’s 67.8K, and held a 70.4% Share of Search versus Haworth’s 4.6%. ## Cite this page Brandwave. "Haworth vs Herman Miller: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/haworth-vs-herman-miller This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haworth-vs-herman-miller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.