--- title: "Havwoods vs Quick-Step: Which is searched more?" description: "Is Havwoods or Quick-Step more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Parquet flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/havwoods-vs-quick-step" publisher: "Brandwave" --- # Havwoods vs Quick-Step: Which is searched more? Is Havwoods or Quick-Step more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Parquet flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Havwoods and Quick-Step - **Competitive set**: Parquet flooring brands - **Market**: Global - **Month measured**: Sep 2026 - **Havwoods Share of Search**: 13.6% - **Quick-Step Share of Search**: 25.7% ## Is Havwoods or Quick-Step more popular in search? - In September 2026, Quick-Step had more branded searches than Havwoods among parquet flooring brands worldwide. Quick-Step had about 10,200 branded searches, while Havwoods had 5,400. Quick-Step made up 25.7% of all parquet flooring brand searches we track, and Havwoods accounted for 13.6%. - Quick-Step was ahead of Havwoods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Havwoods’ share of searches among parquet flooring brands worldwide moved from 13.4% to 13.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Quick-Step’s share of searches among parquet flooring brands worldwide moved from 21.8% to 25.7%, and its estimated monthly branded searches moved from 10.7K to 10.2K. ## Top parquet flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Havwoods was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Quick-Step did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kahrs | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Havwoods | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | BOEN | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mercier | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mirage | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bruce | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Karndean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quick-Step | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about parquet flooring brands - Asked ChatGPT "Which parquet flooring brand should I buy?": 1. Kahrs, 2. BOEN, 3. Havwoods, 4. Mirage - Asked ChatGPT "What are the best parquet flooring brands?": 1. Havwoods, 2. Kahrs, 3. BOEN, 4. Mercier, 5. Bruce - Asked ChatGPT "What's the best parquet flooring brand for a living room?": 1. Kahrs, 2. Mercier, 3. Mirage - Searched Google, AI Overview "wood parquet flooring": named none of the brands we track - Searched Google, AI Overview "engineered parquet flooring": 1. Havwoods Not named in any answer: Karndean and Quick-Step. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for parquet flooring brands worldwide in September 2026? - In September 2026, Quick-Step gained share of searches among parquet flooring brands worldwide, from 22.4% to 25.7%. - In September 2026, Havwoods gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%. ## Month by month | Month | Havwoods estimated searches | Havwoods Share of Search | Havwoods rank | Quick-Step estimated searches | Quick-Step Share of Search | Quick-Step rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 13.4% | 3 | 10.7K | 21.8% | 2 | | Nov 2025 | 6.6K | 14.9% | 3 | 10.7K | 24.2% | 2 | | Dec 2025 | 5.4K | 15.6% | 3 | 7.6K | 21.9% | 2 | | Jan 2026 | 6.6K | 13.4% | 3 | 11.9K | 24.1% | 2 | | Feb 2026 | 6.6K | 14.7% | 3 | 11.2K | 25% | 2 | | Mar 2026 | 6.6K | 13.3% | 3 | 10.7K | 21.6% | 2 | | Apr 2026 | 6.6K | 14.7% | 3 | 9.7K | 21.6% | 2 | | May 2026 | 6.6K | 14.6% | 3 | 9.7K | 21.5% | 2 | | Jun 2026 | 5.4K | 13% | 3 | 8.9K | 21.4% | 2 | | Jul 2026 | 5.4K | 13.5% | 3 | 9.4K | 23.5% | 2 | | Aug 2026 | 5.4K | 12.4% | 3 | 9.7K | 22.4% | 2 | | Sep 2026 | 5.4K | 13.6% | 3 | 10.2K | 25.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Havwoods’ and Quick-Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Havwoods**: Measured on the search term “havwoods”. - **Quick-Step**: Measured on the search terms “quickstep flooring”, “quickstep parquet” and “quickstep vinyl”, summed into one figure. - [Havwoods profile](/demand/global-en/brands/havwoods) - [Quick-Step profile](/demand/global-en/brands/quick-step) - [All parquet flooring brands worldwide](/demand/global-en/categories/parquet-flooring-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Havwoods or Quick-Step more popular in search? In September 2026, Quick-Step had more branded searches than Havwoods among parquet flooring brands worldwide. Quick-Step had about 10,200 branded searches, while Havwoods had 5,400. Quick-Step made up 25.7% of all parquet flooring brand searches we track, and Havwoods accounted for 13.6%. ## Cite this page Brandwave. "Havwoods vs Quick-Step: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/havwoods-vs-quick-step This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/havwoods-vs-quick-step. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.