--- title: "Havwoods vs Karndean: Which is searched more?" description: "Is Havwoods or Karndean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Parquet flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/havwoods-vs-karndean" publisher: "Brandwave" --- # Havwoods vs Karndean: Which is searched more? Is Havwoods or Karndean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Parquet flooring brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Havwoods and Karndean - **Competitive set**: Parquet flooring brands - **Market**: Global - **Month measured**: Sep 2026 - **Havwoods Share of Search**: 13.6% - **Karndean Share of Search**: 30.4% ## Is Havwoods or Karndean more popular in search? - In September 2026, Karndean had more branded searches than Havwoods among parquet flooring brands worldwide. Karndean had about 12,100 branded searches, while Havwoods had 5,400. Karndean made up 30.4% of all parquet flooring brand searches we track, and Havwoods accounted for 13.6%. - Karndean was ahead of Havwoods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Havwoods’ share of searches among parquet flooring brands worldwide moved from 13.4% to 13.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Karndean’s share of searches among parquet flooring brands worldwide moved from 36.8% to 30.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top parquet flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Havwoods was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Karndean did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kahrs | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Havwoods | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | BOEN | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mercier | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mirage | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bruce | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Karndean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quick-Step | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about parquet flooring brands - Asked ChatGPT "Which parquet flooring brand should I buy?": 1. Kahrs, 2. BOEN, 3. Havwoods, 4. Mirage - Asked ChatGPT "What are the best parquet flooring brands?": 1. Havwoods, 2. Kahrs, 3. BOEN, 4. Mercier, 5. Bruce - Asked ChatGPT "What's the best parquet flooring brand for a living room?": 1. Kahrs, 2. Mercier, 3. Mirage - Searched Google, AI Overview "wood parquet flooring": named none of the brands we track - Searched Google, AI Overview "engineered parquet flooring": 1. Havwoods Not named in any answer: Karndean and Quick-Step. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for parquet flooring brands worldwide in September 2026? - In September 2026, Havwoods gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%. - In September 2026, Karndean lost share of searches among parquet flooring brands worldwide, from 34.1% to 30.4%. ## Month by month | Month | Havwoods estimated searches | Havwoods Share of Search | Havwoods rank | Karndean estimated searches | Karndean Share of Search | Karndean rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 13.4% | 3 | 18.1K | 36.8% | 1 | | Nov 2025 | 6.6K | 14.9% | 3 | 14.8K | 33.5% | 1 | | Dec 2025 | 5.4K | 15.6% | 3 | 12.1K | 34.9% | 1 | | Jan 2026 | 6.6K | 13.4% | 3 | 18.1K | 36.7% | 1 | | Feb 2026 | 6.6K | 14.7% | 3 | 14.8K | 33% | 1 | | Mar 2026 | 6.6K | 13.3% | 3 | 18.1K | 36.6% | 1 | | Apr 2026 | 6.6K | 14.7% | 3 | 14.8K | 32.9% | 1 | | May 2026 | 6.6K | 14.6% | 3 | 14.8K | 32.8% | 1 | | Jun 2026 | 5.4K | 13% | 3 | 14.8K | 35.6% | 1 | | Jul 2026 | 5.4K | 13.5% | 3 | 12.1K | 30.3% | 1 | | Aug 2026 | 5.4K | 12.4% | 3 | 14.8K | 34.1% | 1 | | Sep 2026 | 5.4K | 13.6% | 3 | 12.1K | 30.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Havwoods’ and Karndean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Havwoods**: Measured on the search term “havwoods”. - **Karndean**: Measured on the search term “karndean”. - [Havwoods profile](/demand/global-en/brands/havwoods) - [Karndean profile](/demand/global-en/brands/karndean) - [All parquet flooring brands worldwide](/demand/global-en/categories/parquet-flooring-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Havwoods or Karndean more popular in search? In September 2026, Karndean had more branded searches than Havwoods among parquet flooring brands worldwide. Karndean had about 12,100 branded searches, while Havwoods had 5,400. Karndean made up 30.4% of all parquet flooring brand searches we track, and Havwoods accounted for 13.6%. ## Cite this page Brandwave. "Havwoods vs Karndean: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/havwoods-vs-karndean This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/havwoods-vs-karndean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.