--- title: "Havaianas vs OOFOS: Which is searched more?" description: "Is Havaianas or OOFOS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flip flop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/havaianas-vs-oofos" publisher: "Brandwave" --- # Havaianas vs OOFOS: Which is searched more? Is Havaianas or OOFOS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flip flop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Havaianas and OOFOS - **Competitive set**: Flip flop brands - **Market**: Global - **Month measured**: Sep 2026 - **Havaianas Share of Search**: 7.7% - **OOFOS Share of Search**: 2.3% ## Is Havaianas or OOFOS more popular in search? - In September 2026, Havaianas had more branded searches than OOFOS among flip flop brands worldwide. Havaianas had about 1.2 million branded searches, while OOFOS had 368,000. Havaianas made up 7.7% of all flip flop brand searches we track, and OOFOS accounted for 2.3%. - Havaianas was ahead of OOFOS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Havaianas’ share of searches among flip flop brands worldwide moved from 7% to 7.7%, and its estimated monthly branded searches moved from 1M to 1.2M. - Across the 12 months ending September 2026, OOFOS’s share of searches among flip flop brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 246K to 368K. ## Top flip flop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Havaianas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OOFOS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Havaianas and OOFOS were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OluKai | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Archies | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Havaianas | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Birkenstock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | OOFOS | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Vionic | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Teva | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Sanuk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Crocs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FitFlop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ipanema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flip flop brands - Asked ChatGPT "Which flip flop brand should I buy?": 1. Archies, 2. Havaianas, 3. OluKai, 4. Reef - Asked ChatGPT "What are the best flip flop brands?": 1. OluKai, 2. OOFOS, 3. Reef, 4. Birkenstock, 5. Havaianas, 6. Vionic, 7. Archies - Asked ChatGPT "What's the best flip flop brand for summer casual wear?": 1. Reef, 2. OluKai, 3. Havaianas, 4. Sanuk - Searched Google, AI Overview "best flip flops": 1. OluKai, 2. Archies, 3. OOFOS, 4. Teva, 5. Reef - Searched Google, AI Overview "sandals brands": 1. Birkenstock, 2. Archies, 3. Vionic, 4. Teva, 5. Sanuk, 6. Reef, 7. OluKai Not named in any answer: Crocs, FitFlop and Ipanema. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for flip flop brands worldwide in September 2026? - In September 2026, Havaianas lost share of searches among flip flop brands worldwide, from 13.3% to 7.7%. - OOFOS’s share of searches among flip flop brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026. ## Month by month | Month | Havaianas estimated searches | Havaianas Share of Search | Havaianas rank | OOFOS estimated searches | OOFOS Share of Search | OOFOS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 7% | 3 | 246K | 1.7% | 4 | | Nov 2025 | 1.8M | 10.2% | 3 | 301K | 1.7% | 4 | | Dec 2025 | 3.4M | 17.2% | 3 | 246K | 1.3% | 4 | | Jan 2026 | 1.2M | 10% | 3 | 246K | 2% | 4 | | Feb 2026 | 1.2M | 10.1% | 3 | 165K | 1.4% | 5 | | Mar 2026 | 1.2M | 7% | 3 | 246K | 1.4% | 6 | | Apr 2026 | 1.5M | 7.8% | 3 | 301K | 1.6% | 5 | | May 2026 | 2.2M | 10.2% | 3 | 368K | 1.7% | 4 | | Jun 2026 | 3.4M | 13.4% | 3 | 368K | 1.5% | 4 | | Jul 2026 | 3.4M | 13.4% | 3 | 368K | 1.5% | 4 | | Aug 2026 | 2.7M | 13.3% | 3 | 450K | 2.2% | 4 | | Sep 2026 | 1.2M | 7.7% | 3 | 368K | 2.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Havaianas’ and OOFOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Havaianas**: Measured on the search term “havaianas”. - **OOFOS**: Measured on the search term “oofos”. - [Havaianas profile](/demand/global-en/brands/havaianas) - [OOFOS profile](/demand/global-en/brands/oofos) - [All flip flop brands worldwide](/demand/global-en/categories/flip-flop-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Havaianas or OOFOS more popular in search? In September 2026, Havaianas had more branded searches than OOFOS among flip flop brands worldwide. Havaianas had about 1.2 million branded searches, while OOFOS had 368,000. Havaianas made up 7.7% of all flip flop brand searches we track, and OOFOS accounted for 2.3%. ## Cite this page Brandwave. "Havaianas vs OOFOS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/havaianas-vs-oofos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/havaianas-vs-oofos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.