---
title: "Haus vs INCRMNTAL: Which is more popular by branded search?"
description: "Which is more popular in search, Haus or INCRMNTAL? Compare estimated monthly branded-search demand and Share of Search inside the Incrementality measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haus-vs-incrmntal"
publisher: "Brandwave"
---

# Haus vs INCRMNTAL: Which is more popular by branded search?

Which is more popular in search, Haus or INCRMNTAL? Compare estimated monthly branded-search demand and Share of Search inside the Incrementality measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haus and INCRMNTAL
- **Competitive set**: Incrementality measurement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Haus Share of Search**: 7%
- **INCRMNTAL Share of Search**: 11.8%

## Which is more popular in search, Haus or INCRMNTAL?

- In August 2026, INCRMNTAL had more branded searches than Haus among incrementality measurement platforms worldwide. INCRMNTAL was estimated to have 490 branded searches compared to Haus’ 290, and held an 11.8% Share of Search versus Haus’ 7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Haus took it in December 2025, INCRMNTAL took it in March 2026.
- Across the 11 months ending August 2026, Haus’ estimated Share of Search among incrementality measurement platforms worldwide moved from 9% to 7%, and its estimated monthly branded searches moved from 460 to 290.
- Across the 11 months ending August 2026, INCRMNTAL’s estimated Share of Search among incrementality measurement platforms worldwide moved from 9.6% to 11.8%, and its estimated monthly branded searches held steady at 490.

## How did search popularity change for incrementality measurement platforms worldwide in August 2026?

- In August 2026, Haus lost estimated Share of Search among incrementality measurement platforms worldwide, from 7.7% to 7%.

## Month by month

| Month | Haus estimated searches | Haus Share of Search | Haus rank | INCRMNTAL estimated searches | INCRMNTAL Share of Search | INCRMNTAL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 460 | 9% | 4 | 490 | 9.6% | 2 |
| Nov 2025 | 360 | 8.7% | 4 | 400 | 9.7% | 2 |
| Dec 2025 | 400 | 11.4% | 2 | 320 | 9.1% | 4 |
| Jan 2026 | 420 | 8.6% | 2 | 390 | 7.9% | 4 |
| Feb 2026 | 440 | 8.9% | 3 | 400 | 8% | 4 |
| Mar 2026 | 450 | 8.1% | 4 | 890 | 16% | 2 |
| Apr 2026 | 420 | 9.7% | 4 | 480 | 11.1% | 2 |
| May 2026 | 370 | 8.4% | 3 | 730 | 16.5% | 2 |
| Jun 2026 | 350 | 9.3% | 4 | 490 | 13% | 2 |
| Jul 2026 | 320 | 7.7% | 4 | 490 | 11.8% | 2 |
| Aug 2026 | 290 | 7% | 4 | 490 | 11.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haus’ and INCRMNTAL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haus**: Measured on the search terms “haus causal mmm”, “haus incrementality” and “haus.io”, summed into one figure.
- **INCRMNTAL**: Measured on the search terms “incrmntal” and “incrmntal.com”, summed into one figure.

- [Haus profile](/demand/global-en/brands/haus)
- [INCRMNTAL profile](/demand/global-en/brands/incrmntal)
- [All incrementality measurement platforms worldwide](/demand/global-en/categories/incrementality-measurement-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haus or INCRMNTAL?

In August 2026, INCRMNTAL had more branded searches than Haus among incrementality measurement platforms worldwide. INCRMNTAL was estimated to have 490 branded searches compared to Haus’ 290, and held an 11.8% Share of Search versus Haus’ 7%.

## Cite this page

Brandwave. "Haus vs INCRMNTAL: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/haus-vs-incrmntal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haus-vs-incrmntal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.