--- title: "Hatch vs Lumie: Which is searched more?" description: "Is Hatch or Lumie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunrise alarm clock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hatch-sleep-vs-lumie" publisher: "Brandwave" --- # Hatch vs Lumie: Which is searched more? Is Hatch or Lumie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunrise alarm clock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hatch and Lumie - **Competitive set**: Sunrise alarm clock brands - **Market**: Global - **Month measured**: Sep 2026 - **Hatch Share of Search**: 29.6% - **Lumie Share of Search**: 44.5% ## Is Hatch or Lumie more popular in search? - In September 2026, Lumie had more branded searches than Hatch among sunrise alarm clock brands worldwide. Lumie had about 49,500 branded searches, while Hatch had 32,900. Lumie made up 44.5% of all sunrise alarm clock brand searches we track, and Hatch accounted for 29.6%. - The lead changed hands 3 times in the 12 months ending September 2026: Lumie took it in May 2026, Hatch took it in June 2026, Lumie took it in August 2026. - Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide moved from 39.9% to 29.6%, and its estimated monthly branded searches moved from 40.3K to 32.9K. - Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide moved from 26.8% to 44.5%, and its estimated monthly branded searches moved from 27.1K to 49.5K. ## Top sunrise alarm clock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Hatch and Lumie showed up in all five answers. Hatch was listed before Lumie in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hatch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lumie | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Loftie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunrise alarm clock brands - Asked ChatGPT "Which sunrise alarm clock should I buy?": 1. Philips, 2. Hatch, 3. Lumie - Asked ChatGPT "What are the best sunrise alarm clock brands?": 1. Philips, 2. Hatch, 3. Lumie - Asked ChatGPT "What's the best sunrise alarm clock for waking up in winter?": 1. Philips, 2. Hatch, 3. Lumie - Searched Google, AI Overview "sunrise alarm clock": 1. Lumie, 2. Hatch, 3. Philips - Searched Google, AI Overview "best sunrise alarm clock": 1. Philips, 2. Hatch, 3. Lumie Not named in any answer: Loftie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for sunrise alarm clock brands worldwide in September 2026? - In September 2026, Lumie gained share of searches among sunrise alarm clock brands worldwide, from 41.3% to 44.5%. - In September 2026, Hatch lost share of searches among sunrise alarm clock brands worldwide, from 33.5% to 29.6%. ## Month by month | Month | Hatch estimated searches | Hatch Share of Search | Hatch rank | Lumie estimated searches | Lumie Share of Search | Lumie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.3K | 39.9% | 1 | 27.1K | 26.8% | 2 | | Nov 2025 | 66.2K | 46.7% | 1 | 27.1K | 19.1% | 3 | | Dec 2025 | 90K | 54.3% | 1 | 27.1K | 16.4% | 3 | | Jan 2026 | 54.2K | 45.8% | 1 | 27.1K | 22.9% | 2 | | Feb 2026 | 32.9K | 43.5% | 1 | 18.1K | 23.9% | 2 | | Mar 2026 | 29.6K | 45% | 1 | 14.8K | 22.5% | 2 | | Apr 2026 | 26.9K | 45.4% | 1 | 14.8K | 25% | 2 | | May 2026 | 24.2K | 36.3% | 2 | 27.1K | 40.7% | 1 | | Jun 2026 | 41.9K | 51.4% | 1 | 27.1K | 33.3% | 2 | | Jul 2026 | 32.9K | 43.7% | 1 | 27.1K | 36% | 2 | | Aug 2026 | 32.9K | 33.5% | 2 | 40.5K | 41.3% | 1 | | Sep 2026 | 32.9K | 29.6% | 2 | 49.5K | 44.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hatch’s and Lumie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hatch**: Measured on the search terms “hatch restore” and “hatch restore 3”, summed into one figure. - **Lumie**: Measured on the search term “lumie”. - [Hatch profile](/demand/global-en/brands/hatch-sleep) - [Lumie profile](/demand/global-en/brands/lumie) - [All sunrise alarm clock brands worldwide](/demand/global-en/categories/sunrise-alarm-clock-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hatch or Lumie more popular in search? In September 2026, Lumie had more branded searches than Hatch among sunrise alarm clock brands worldwide. Lumie had about 49,500 branded searches, while Hatch had 32,900. Lumie made up 44.5% of all sunrise alarm clock brand searches we track, and Hatch accounted for 29.6%. ## Cite this page Brandwave. "Hatch vs Lumie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hatch-sleep-vs-lumie This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hatch-sleep-vs-lumie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.