--- title: "Hatch vs Mamalicious: Which is searched more?" description: "Is Hatch or Mamalicious more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maternity clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hatch-maternity-vs-mamalicious" publisher: "Brandwave" --- # Hatch vs Mamalicious: Which is searched more? Is Hatch or Mamalicious more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Maternity clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hatch and Mamalicious - **Competitive set**: Maternity clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Hatch Share of Search**: 2.5% - **Mamalicious Share of Search**: 7.2% ## Is Hatch or Mamalicious more popular in search? - In September 2026, Mamalicious had more branded searches than Hatch among maternity clothing brands worldwide. Mamalicious had about 28,100 branded searches, while Hatch had 9,900. Mamalicious made up 7.2% of all maternity clothing brand searches we track, and Hatch accounted for 2.5%. - Mamalicious was ahead of Hatch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide moved from 4.3% to 2.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Mamalicious’ share of searches among maternity clothing brands worldwide moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 20.5K to 28.1K. ## Top maternity clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hatch appeared in all five answers. Mamalicious did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Old Navy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hatch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quince | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Seraphine | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | PinkBlush | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kindred Bravely | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ingrid & Isabel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mamalicious | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Motherhood Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ripe Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Storq | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isabella Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cake Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about maternity clothing brands - Asked ChatGPT "Which maternity clothing brand should I buy?": 1. Old Navy, 2. Quince, 3. Hatch, 4. PinkBlush - Asked ChatGPT "What are the best maternity clothing brands?": 1. Seraphine, 2. Hatch, 3. Kindred Bravely, 4. Old Navy, 5. Quince, 6. PinkBlush - Asked ChatGPT "What's the best maternity clothing brand for work clothes?": 1. Seraphine, 2. Old Navy, 3. Hatch - Searched Google, AI Overview "maternity clothes": 1. Old Navy, 2. PinkBlush, 3. Ingrid & Isabel, 4. Hatch - Searched Google, AI Overview "best maternity clothes": 1. Quince, 2. Old Navy, 3. Kindred Bravely, 4. Hatch Not named in any answer: Mamalicious, Motherhood Maternity, Ripe Maternity, Storq, Isabella Oliver and Cake Maternity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for maternity clothing brands worldwide in September 2026? - In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%. - Estimated monthly branded searches for Hatch worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Hatch estimated searches | Hatch Share of Search | Hatch rank | Mamalicious estimated searches | Mamalicious Share of Search | Mamalicious rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.3% | 7 | 20.5K | 7.3% | 5 | | Nov 2025 | 12.1K | 4.1% | 7 | 19.7K | 6.7% | 5 | | Dec 2025 | 12.1K | 4.7% | 7 | 16.1K | 6.3% | 5 | | Jan 2026 | 18.1K | 6.1% | 6 | 20K | 6.7% | 5 | | Feb 2026 | 14.8K | 5.1% | 6 | 19.7K | 6.7% | 5 | | Mar 2026 | 14.8K | 4.5% | 7 | 28.4K | 8.7% | 4 | | Apr 2026 | 12.1K | 3.8% | 8 | 28.1K | 8.7% | 4 | | May 2026 | 12.1K | 3.8% | 8 | 28.1K | 8.8% | 4 | | Jun 2026 | 8.1K | 3.1% | 9 | 23.2K | 8.8% | 5 | | Jul 2026 | 8.1K | 3.1% | 9 | 23.1K | 8.9% | 4 | | Aug 2026 | 9.9K | 2.9% | 7 | 28K | 8.1% | 4 | | Sep 2026 | 9.9K | 2.5% | 7 | 28.1K | 7.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hatch’s and Mamalicious’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hatch**: Measured on the search term “hatch maternity”. - **Mamalicious**: Measured on the search terms “mamalicious” and “mamalicious maternity”, summed into one figure. - [Hatch profile](/demand/global-en/brands/hatch-maternity) - [Mamalicious profile](/demand/global-en/brands/mamalicious) - [All maternity clothing brands worldwide](/demand/global-en/categories/maternity-clothing-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hatch or Mamalicious more popular in search? In September 2026, Mamalicious had more branded searches than Hatch among maternity clothing brands worldwide. Mamalicious had about 28,100 branded searches, while Hatch had 9,900. Mamalicious made up 7.2% of all maternity clothing brand searches we track, and Hatch accounted for 2.5%. ## Cite this page Brandwave. "Hatch vs Mamalicious: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hatch-maternity-vs-mamalicious This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hatch-maternity-vs-mamalicious. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.