---
title: "Haswing vs MotorGuide: Which is more popular by branded search?"
description: "Which is more popular in search, Haswing or MotorGuide? Compare estimated monthly branded-search demand and Share of Search inside the Trolling motors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haswing-vs-motorguide"
publisher: "Brandwave"
---

# Haswing vs MotorGuide: Which is more popular by branded search?

Which is more popular in search, Haswing or MotorGuide? Compare estimated monthly branded-search demand and Share of Search inside the Trolling motors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haswing and MotorGuide
- **Competitive set**: Trolling motors
- **Market**: Global
- **Month measured**: Aug 2026
- **Haswing Share of Search**: 2.4%
- **MotorGuide Share of Search**: 2.4%

## Which is more popular in search, Haswing or MotorGuide?

- In August 2026, Haswing and MotorGuide were level on Share of Search among trolling motors worldwide, with an estimated 3.6K branded searches each, at 2.4% estimated Share of Search each.
- Haswing was ahead of MotorGuide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haswing’s estimated Share of Search among trolling motors worldwide moved from 2.9% to 2.4%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 11 months ending August 2026, MotorGuide’s estimated Share of Search among trolling motors worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for trolling motors worldwide in August 2026?

- Estimated monthly branded searches for MotorGuide worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Month by month

| Month | Haswing estimated searches | Haswing Share of Search | Haswing rank | MotorGuide estimated searches | MotorGuide Share of Search | MotorGuide rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 2.9% | 4 | 4.4K | 3.5% | 3 |
| Nov 2025 | 3.6K | 3.5% | 4 | 4.4K | 4.3% | 3 |
| Dec 2025 | 2.9K | 3.1% | 4 | 3.6K | 3.9% | 3 |
| Jan 2026 | 2.9K | 2.9% | 4 | 3.6K | 3.6% | 3 |
| Feb 2026 | 2.9K | 2.9% | 4 | 3.6K | 3.6% | 3 |
| Mar 2026 | 3.6K | 2.6% | 4 | 4.4K | 3.2% | 3 |
| Apr 2026 | 3.6K | 2% | 4 | 4.4K | 2.4% | 3 |
| May 2026 | 4.4K | 2.1% | 3 | 4.4K | 2.1% | 4 |
| Jun 2026 | 3.6K | 2% | 4 | 4.4K | 2.4% | 3 |
| Jul 2026 | 3.6K | 2.4% | 3 | 3.6K | 2.4% | 4 |
| Aug 2026 | 3.6K | 2.4% | 3 | 3.6K | 2.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haswing’s and MotorGuide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haswing**: Measured on the search term “haswing”.
- **MotorGuide**: Measured on the search term “motorguide”.

- [Haswing profile](/demand/global-en/brands/haswing)
- [MotorGuide profile](/demand/global-en/brands/motorguide)
- [All trolling motors worldwide](/demand/global-en/categories/trolling-motors): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haswing or MotorGuide?

In August 2026, Haswing and MotorGuide were level on Share of Search among trolling motors worldwide, with an estimated 3.6K branded searches each, at 2.4% estimated Share of Search each.

## Cite this page

Brandwave. "Haswing vs MotorGuide: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/haswing-vs-motorguide

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haswing-vs-motorguide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.