---
title: "Hasbro vs NECA: Which is more popular by branded search?"
description: "Which is more popular in search, Hasbro or NECA? Compare estimated monthly branded-search demand and Share of Search inside the Action figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hasbro-vs-neca"
publisher: "Brandwave"
---

# Hasbro vs NECA: Which is more popular by branded search?

Which is more popular in search, Hasbro or NECA? Compare estimated monthly branded-search demand and Share of Search inside the Action figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hasbro and NECA
- **Competitive set**: Action figure brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hasbro Share of Search**: 6.5%
- **NECA Share of Search**: 2.9%

## Which is more popular in search, Hasbro or NECA?

- In August 2026, Hasbro had more branded searches than NECA among action figure brands worldwide. Hasbro was estimated to have 201K branded searches compared to NECA’s 90.5K, and held a 6.5% Share of Search versus NECA’s 2.9%.
- Hasbro was ahead of NECA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among action figure brands worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, NECA’s estimated Share of Search among action figure brands worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for action figure brands worldwide in August 2026?

- In August 2026, Hasbro lost estimated Share of Search among action figure brands worldwide, from 8.1% to 6.5%.
- In August 2026, NECA lost estimated Share of Search among action figure brands worldwide, from 3.6% to 2.9%.

## Month by month

| Month | Hasbro estimated searches | Hasbro Share of Search | Hasbro rank | NECA estimated searches | NECA Share of Search | NECA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 5.8% | 4 | 110K | 3.2% | 5 |
| Nov 2025 | 201K | 5.2% | 4 | 110K | 2.9% | 5 |
| Dec 2025 | 201K | 4.7% | 4 | 110K | 2.6% | 5 |
| Jan 2026 | 201K | 5.4% | 4 | 90.5K | 2.5% | 6 |
| Feb 2026 | 201K | 6.9% | 4 | 90.5K | 3.1% | 5 |
| Mar 2026 | 201K | 5.9% | 4 | 110K | 3.2% | 5 |
| Apr 2026 | 201K | 6.1% | 4 | 90.5K | 2.8% | 5 |
| May 2026 | 201K | 6.7% | 4 | 90.5K | 3% | 5 |
| Jun 2026 | 201K | 7% | 4 | 90.5K | 3.2% | 5 |
| Jul 2026 | 246K | 8.1% | 4 | 110K | 3.6% | 5 |
| Aug 2026 | 201K | 6.5% | 4 | 90.5K | 2.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hasbro’s and NECA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hasbro**: Measured on the search term “hasbro”.
- **NECA**: Measured on the search term “neca”.

- [Hasbro profile](/demand/global-en/brands/hasbro)
- [NECA profile](/demand/global-en/brands/neca)
- [All action figure brands worldwide](/demand/global-en/categories/action-figure-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hasbro or NECA?

In August 2026, Hasbro had more branded searches than NECA among action figure brands worldwide. Hasbro was estimated to have 201K branded searches compared to NECA’s 90.5K, and held a 6.5% Share of Search versus NECA’s 2.9%.

## Cite this page

Brandwave. "Hasbro vs NECA: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hasbro-vs-neca

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hasbro-vs-neca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.