---
title: "Harvey vs Spellbook: Which is more popular by branded search?"
description: "Which is more popular in search, Harvey or Spellbook? Compare estimated monthly branded-search demand and Share of Search inside the AI legal assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/harvey-vs-spellbook"
publisher: "Brandwave"
---

# Harvey vs Spellbook: Which is more popular by branded search?

Which is more popular in search, Harvey or Spellbook? Compare estimated monthly branded-search demand and Share of Search inside the AI legal assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Harvey and Spellbook
- **Competitive set**: AI legal assistants
- **Market**: Global
- **Month measured**: Aug 2026
- **Harvey Share of Search**: 57.6%
- **Spellbook Share of Search**: 9.5%

## Which is more popular in search, Harvey or Spellbook?

- In August 2026, Harvey had more branded searches than Spellbook among AI legal assistants worldwide. Harvey was estimated to have 110K branded searches compared to Spellbook’s 18.1K, and held a 57.6% Share of Search versus Spellbook’s 9.5%.
- Harvey was ahead of Spellbook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harvey’s estimated Share of Search among AI legal assistants worldwide moved from 41.4% to 57.6%, and its estimated monthly branded searches moved from 74K to 110K.
- Across the 11 months ending August 2026, Spellbook’s estimated Share of Search among AI legal assistants worldwide moved from 12.4% to 9.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## How did search popularity change for AI legal assistants worldwide in August 2026?

- Harvey’s estimated Share of Search among AI legal assistants worldwide has gained ground for 3 months in a row, from 55.2% to 57.6% in August 2026.
- Estimated monthly branded searches for Spellbook worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Month by month

| Month | Harvey estimated searches | Harvey Share of Search | Harvey rank | Spellbook estimated searches | Spellbook Share of Search | Spellbook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 41.4% | 1 | 22.2K | 12.4% | 3 |
| Nov 2025 | 60.5K | 40.3% | 1 | 18.1K | 12.1% | 3 |
| Dec 2025 | 60.5K | 41.9% | 1 | 18.1K | 12.5% | 3 |
| Jan 2026 | 60.5K | 37.9% | 1 | 22.2K | 13.9% | 3 |
| Feb 2026 | 90.5K | 50.4% | 1 | 22.2K | 12.4% | 3 |
| Mar 2026 | 110K | 51.7% | 1 | 27.1K | 12.7% | 3 |
| Apr 2026 | 110K | 55.2% | 1 | 22.2K | 11.1% | 3 |
| May 2026 | 110K | 55.2% | 1 | 22.2K | 11.1% | 3 |
| Jun 2026 | 110K | 57% | 1 | 18.1K | 9.4% | 3 |
| Jul 2026 | 110K | 57.3% | 1 | 18.1K | 9.4% | 3 |
| Aug 2026 | 110K | 57.6% | 1 | 18.1K | 9.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Harvey’s and Spellbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Harvey**: Measured on the search term “harvey ai”.
- **Spellbook**: Measured on the search term “spellbook”.

- [Harvey profile](/demand/global-en/brands/harvey)
- [Spellbook profile](/demand/global-en/brands/spellbook)
- [All AI legal assistants worldwide](/demand/global-en/categories/ai-legal-assistants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Harvey or Spellbook?

In August 2026, Harvey had more branded searches than Spellbook among AI legal assistants worldwide. Harvey was estimated to have 110K branded searches compared to Spellbook’s 18.1K, and held a 57.6% Share of Search versus Spellbook’s 9.5%.

## Cite this page

Brandwave. "Harvey vs Spellbook: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/harvey-vs-spellbook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/harvey-vs-spellbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.