---
title: "Hartley's vs Wilkin & Sons: Which is searched more?"
description: "Which is more popular in search, Hartley's or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hartleys-vs-wilkin-and-sons"
publisher: "Brandwave"
---

# Hartley's vs Wilkin & Sons: Which is searched more?

Which is more popular in search, Hartley's or Wilkin & Sons? Compare estimated monthly branded-search demand and Share of Search inside the Jam brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hartley's and Wilkin & Sons
- **Competitive set**: Jam brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hartley's Share of Search**: 0.78%
- **Wilkin & Sons Share of Search**: 2.6%

## Which is more popular in search, Hartley's or Wilkin & Sons?

- In August 2026, Wilkin & Sons had more branded searches than Hartley's among jam brands worldwide. Wilkin & Sons was estimated to have 5.6K branded searches compared to Hartley's’ 1.6K, and held a 2.6% Share of Search versus Hartley's’ 0.78%.
- Wilkin & Sons was ahead of Hartley's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hartley's’ estimated Share of Search among jam brands worldwide moved from 0.86% to 0.78%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide moved from 3% to 2.6%, and its estimated monthly branded searches held steady at 5.6K.

## How did search popularity change for jam brands worldwide in August 2026?

- In August 2026, Wilkin & Sons lost estimated Share of Search among jam brands worldwide, from 4.2% to 2.6%.

## Month by month

| Month | Hartley's estimated searches | Hartley's Share of Search | Hartley's rank | Wilkin & Sons estimated searches | Wilkin & Sons Share of Search | Wilkin & Sons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.86% | 6 | 5.6K | 3% | 5 |
| Nov 2025 | 1.6K | 0.9% | 6 | 6.9K | 3.9% | 4 |
| Dec 2025 | 1.6K | 0.93% | 6 | 6.9K | 3.9% | 4 |
| Jan 2026 | 1.9K | 1.3% | 6 | 8.6K | 5.9% | 4 |
| Feb 2026 | 1.6K | 1.2% | 6 | 6.9K | 4.9% | 4 |
| Mar 2026 | 1.6K | 1% | 6 | 5.6K | 3.6% | 4 |
| Apr 2026 | 1.6K | 1.2% | 6 | 5.7K | 4.1% | 4 |
| May 2026 | 1.6K | 1.1% | 6 | 5.6K | 3.8% | 4 |
| Jun 2026 | 1.9K | 1.3% | 6 | 5.6K | 3.8% | 4 |
| Jul 2026 | 1.6K | 1.1% | 6 | 6.1K | 4.2% | 4 |
| Aug 2026 | 1.6K | 0.78% | 6 | 5.6K | 2.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hartley's’ and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hartley's**: Measured on the search terms “hartley s” and “hartleys jam”, summed into one figure.
- **Wilkin & Sons**: Measured on the search terms “wilkin and sons” and “wilkin sons”, summed into one figure.

- [Hartley's profile](/demand/global-en/brands/hartleys)
- [Wilkin & Sons profile](/demand/global-en/brands/wilkin-and-sons)
- [All jam brands worldwide](/demand/global-en/categories/jam-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hartley's or Wilkin & Sons?

In August 2026, Wilkin & Sons had more branded searches than Hartley's among jam brands worldwide. Wilkin & Sons was estimated to have 5.6K branded searches compared to Hartley's’ 1.6K, and held a 2.6% Share of Search versus Hartley's’ 0.78%.

## Cite this page

Brandwave. "Hartley's vs Wilkin & Sons: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hartleys-vs-wilkin-and-sons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hartleys-vs-wilkin-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.