---
title: "HarperCollins vs Macmillan: Which is searched more?"
description: "Which is more popular in search, HarperCollins or Macmillan? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/harpercollins-vs-macmillan"
publisher: "Brandwave"
---

# HarperCollins vs Macmillan: Which is searched more?

Which is more popular in search, HarperCollins or Macmillan? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HarperCollins and Macmillan
- **Competitive set**: Book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **HarperCollins Share of Search**: 22.7%
- **Macmillan Share of Search**: 5.5%

## Which is more popular in search, HarperCollins or Macmillan?

- In August 2026, HarperCollins had more branded searches than Macmillan among book publishers worldwide. HarperCollins was estimated to have 60.5K branded searches compared to Macmillan’s 14.8K, and held a 22.7% Share of Search versus Macmillan’s 5.5%.
- HarperCollins was ahead of Macmillan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HarperCollins’ estimated Share of Search among book publishers worldwide moved from 19.9% to 22.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide moved from 4.9% to 5.5%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for book publishers worldwide in August 2026?

- In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 19.4% to 22.7%.

## Month by month

| Month | HarperCollins estimated searches | HarperCollins Share of Search | HarperCollins rank | Macmillan estimated searches | Macmillan Share of Search | Macmillan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 19.9% | 3 | 14.8K | 4.9% | 5 |
| Nov 2025 | 60.5K | 21.5% | 3 | 12.1K | 4.3% | 5 |
| Dec 2025 | 60.5K | 23.3% | 3 | 12.1K | 4.7% | 5 |
| Jan 2026 | 74K | 23.3% | 3 | 14.8K | 4.7% | 5 |
| Feb 2026 | 49.5K | 19.6% | 3 | 12.1K | 4.8% | 5 |
| Mar 2026 | 49.5K | 16.4% | 3 | 14.8K | 4.9% | 5 |
| Apr 2026 | 49.5K | 18% | 3 | 14.8K | 5.4% | 5 |
| May 2026 | 49.5K | 19.8% | 3 | 12.1K | 4.8% | 5 |
| Jun 2026 | 49.5K | 22.1% | 3 | 14.8K | 6.6% | 5 |
| Jul 2026 | 49.5K | 19.4% | 3 | 14.8K | 5.8% | 5 |
| Aug 2026 | 60.5K | 22.7% | 3 | 14.8K | 5.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HarperCollins’ and Macmillan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HarperCollins**: Measured on the search term “harper collins”.
- **Macmillan**: Measured on the search term “macmillan publishers”.

- [HarperCollins profile](/demand/global-en/brands/harpercollins)
- [Macmillan profile](/demand/global-en/brands/macmillan)
- [All book publishers worldwide](/demand/global-en/categories/book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HarperCollins or Macmillan?

In August 2026, HarperCollins had more branded searches than Macmillan among book publishers worldwide. HarperCollins was estimated to have 60.5K branded searches compared to Macmillan’s 14.8K, and held a 22.7% Share of Search versus Macmillan’s 5.5%.

## Cite this page

Brandwave. "HarperCollins vs Macmillan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/harpercollins-vs-macmillan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/harpercollins-vs-macmillan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.