--- title: "Harney & Sons vs Stash Tea: Which is searched more?" description: "Is Harney & Sons or Stash Tea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/harney-and-sons-vs-stash-tea" publisher: "Brandwave" --- # Harney & Sons vs Stash Tea: Which is searched more? Is Harney & Sons or Stash Tea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harney & Sons and Stash Tea - **Competitive set**: Tea bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Harney & Sons Share of Search**: 18.3% - **Stash Tea Share of Search**: 4.9% ## Is Harney & Sons or Stash Tea more popular in search? - In September 2026, Harney & Sons had more branded searches than Stash Tea among tea bag brands worldwide. Harney & Sons had about 60,500 branded searches, while Stash Tea had 16,100. Harney & Sons made up 18.3% of all tea bag brand searches we track, and Stash Tea accounted for 4.9%. - Harney & Sons was ahead of Stash Tea in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea bag brands worldwide moved from 17.1% to 18.3%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Stash Tea’s share of searches among tea bag brands worldwide moved from 4.5% to 4.9%, and its estimated monthly branded searches moved from 19.4K to 16.1K. ## Top tea bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harney & Sons was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stash Tea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Harney & Sons was listed before Stash Tea in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bigelow | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Twinings | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Harney & Sons | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Lipton | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Stash Tea | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Pukka | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tetley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dilmah | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea bag brands - Asked ChatGPT "Which tea bag brand should I buy?": 1. Twinings, 2. Bigelow, 3. Harney & Sons - Asked ChatGPT "What are the best tea bag brands?": 1. Harney & Sons, 2. Bigelow, 3. Twinings, 4. Stash Tea, 5. Pukka, 6. Lipton - Asked ChatGPT "What's the best tea bag brand for everyday drinking?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "black tea bags": 1. Lipton, 2. Bigelow, 3. Harney & Sons, 4. Stash Tea - Searched Google, AI Overview "english breakfast tea": 1. Twinings Not named in any answer: Tetley and Dilmah. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tea bag brands worldwide in September 2026? - In September 2026, Stash Tea gained share of searches among tea bag brands worldwide, from 3.9% to 4.9%. - Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | Harney & Sons estimated searches | Harney & Sons Share of Search | Harney & Sons rank | Stash Tea estimated searches | Stash Tea Share of Search | Stash Tea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 17.1% | 3 | 19.4K | 4.5% | 8 | | Nov 2025 | 90.5K | 20.9% | 2 | 23.8K | 5.5% | 6 | | Dec 2025 | 110K | 24.4% | 1 | 28.7K | 6.4% | 5 | | Jan 2026 | 90.5K | 20.9% | 2 | 23.8K | 5.5% | 6 | | Feb 2026 | 74K | 21.3% | 2 | 19.4K | 5.6% | 7 | | Mar 2026 | 74K | 21% | 2 | 19.4K | 5.5% | 7 | | Apr 2026 | 60.5K | 18.7% | 3 | 17.7K | 5.5% | 8 | | May 2026 | 74K | 21.8% | 2 | 15.7K | 4.6% | 8 | | Jun 2026 | 49.5K | 16.4% | 3 | 10.8K | 3.6% | 8 | | Jul 2026 | 60.5K | 18.8% | 3 | 10.8K | 3.4% | 8 | | Aug 2026 | 60.5K | 18.2% | 3 | 13.1K | 3.9% | 8 | | Sep 2026 | 60.5K | 18.3% | 3 | 16.1K | 4.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Harney & Sons’ and Stash Tea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harney & Sons**: Measured on the search term “harney & sons”. - **Stash Tea**: Measured on the search terms “stash tea” and “stash tea bag”, summed into one figure. - [Harney & Sons profile](/demand/global-en/brands/harney-and-sons) - [Stash Tea profile](/demand/global-en/brands/stash-tea) - [All tea bag brands worldwide](/demand/global-en/categories/tea-bag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harney & Sons or Stash Tea more popular in search? In September 2026, Harney & Sons had more branded searches than Stash Tea among tea bag brands worldwide. Harney & Sons had about 60,500 branded searches, while Stash Tea had 16,100. Harney & Sons made up 18.3% of all tea bag brand searches we track, and Stash Tea accounted for 4.9%. ## Cite this page Brandwave. "Harney & Sons vs Stash Tea: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/harney-and-sons-vs-stash-tea This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/harney-and-sons-vs-stash-tea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.