---
title: "Harley-Davidson vs Yamaha Motor: Which is searched more?"
description: "Which is more popular in search, Harley-Davidson or Yamaha Motor? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-yamaha-motor"
publisher: "Brandwave"
---

# Harley-Davidson vs Yamaha Motor: Which is searched more?

Which is more popular in search, Harley-Davidson or Yamaha Motor? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Harley-Davidson and Yamaha Motor
- **Competitive set**: Motorcycle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Harley-Davidson Share of Search**: 10.3%
- **Yamaha Motor Share of Search**: 1%

## Which is more popular in search, Harley-Davidson or Yamaha Motor?

- In September 2026, Harley-Davidson had more branded searches than Yamaha Motor among motorcycle brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Yamaha Motor’s 268K, and held a 10.3% Share of Search versus Yamaha Motor’s 1%.
- Harley-Davidson was ahead of Yamaha Motor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide moved from 11% to 10.3%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Yamaha Motor’s estimated Share of Search among motorcycle brands worldwide moved from 1.3% to 1%, and its estimated monthly branded searches moved from 383K to 268K.

## How did search popularity change for motorcycle brands worldwide in September 2026?

- In September 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands worldwide, from 12.2% to 10.3%.
- Estimated monthly branded searches for Yamaha Motor worldwide fell 29.9% over 12 measured months, from 383K to 268K in September 2026.

## Month by month

| Month | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank | Yamaha Motor estimated searches | Yamaha Motor Share of Search | Yamaha Motor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 11% | 4 | 383K | 1.3% | 8 |
| Nov 2025 | 2.7M | 10% | 4 | 258K | 0.94% | 8 |
| Dec 2025 | 2.7M | 10.4% | 3 | 258K | 0.98% | 8 |
| Jan 2026 | 2.7M | 9.8% | 4 | 258K | 0.92% | 8 |
| Feb 2026 | 2.7M | 10.6% | 3 | 380K | 1.5% | 8 |
| Mar 2026 | 3.4M | 11.6% | 3 | 261K | 0.9% | 8 |
| Apr 2026 | 3.4M | 11.9% | 2 | 261K | 0.92% | 8 |
| May 2026 | 3.4M | 11.9% | 2 | 216K | 0.77% | 8 |
| Jun 2026 | 3.4M | 12.5% | 2 | 216K | 0.81% | 8 |
| Jul 2026 | 2.7M | 10.7% | 3 | 316K | 1.2% | 8 |
| Aug 2026 | 3.4M | 12.2% | 2 | 264K | 0.96% | 8 |
| Sep 2026 | 2.7M | 10.3% | 4 | 268K | 1% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Harley-Davidson’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Harley-Davidson**: Measured on the search term “harley davidson”.
- **Yamaha Motor**: Measured on the search terms “yamaha motor” and “yamaha motor bike”, summed into one figure.

- [Harley-Davidson profile](/demand/global-en/brands/harley-davidson)
- [Yamaha Motor profile](/demand/global-en/brands/yamaha-motor)
- [All motorcycle brands worldwide](/demand/global-en/categories/motorcycle-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Harley-Davidson or Yamaha Motor?

In September 2026, Harley-Davidson had more branded searches than Yamaha Motor among motorcycle brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Yamaha Motor’s 268K, and held a 10.3% Share of Search versus Yamaha Motor’s 1%.

## Cite this page

Brandwave. "Harley-Davidson vs Yamaha Motor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-yamaha-motor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-yamaha-motor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.