---
title: "Harley-Davidson vs Triumph: Which is searched more?"
description: "Which is more popular in search, Harley-Davidson or Triumph? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-triumph"
publisher: "Brandwave"
---

# Harley-Davidson vs Triumph: Which is searched more?

Which is more popular in search, Harley-Davidson or Triumph? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Harley-Davidson and Triumph
- **Competitive set**: Motorcycle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Harley-Davidson Share of Search**: 10.3%
- **Triumph Share of Search**: 0.75%

## Which is more popular in search, Harley-Davidson or Triumph?

- In September 2026, Harley-Davidson had more branded searches than Triumph among motorcycle brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Triumph’s 201K, and held a 10.3% Share of Search versus Triumph’s 0.75%.
- Harley-Davidson was ahead of Triumph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide moved from 11% to 10.3%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Triumph’s estimated Share of Search among motorcycle brands worldwide moved from 0.81% to 0.75%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for motorcycle brands worldwide in September 2026?

- In September 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands worldwide, from 12.2% to 10.3%.
- Estimated monthly branded searches for Triumph worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

## Month by month

| Month | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank | Triumph estimated searches | Triumph Share of Search | Triumph rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 11% | 4 | 246K | 0.81% | 9 |
| Nov 2025 | 2.7M | 10% | 4 | 246K | 0.89% | 9 |
| Dec 2025 | 2.7M | 10.4% | 3 | 246K | 0.93% | 9 |
| Jan 2026 | 2.7M | 9.8% | 4 | 246K | 0.88% | 9 |
| Feb 2026 | 2.7M | 10.6% | 3 | 201K | 0.78% | 9 |
| Mar 2026 | 3.4M | 11.6% | 3 | 246K | 0.85% | 9 |
| Apr 2026 | 3.4M | 11.9% | 2 | 246K | 0.87% | 9 |
| May 2026 | 3.4M | 11.9% | 2 | 201K | 0.71% | 9 |
| Jun 2026 | 3.4M | 12.5% | 2 | 201K | 0.75% | 9 |
| Jul 2026 | 2.7M | 10.7% | 3 | 201K | 0.79% | 9 |
| Aug 2026 | 3.4M | 12.2% | 2 | 201K | 0.73% | 9 |
| Sep 2026 | 2.7M | 10.3% | 4 | 201K | 0.75% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Harley-Davidson’s and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Harley-Davidson**: Measured on the search term “harley davidson”.
- **Triumph**: Measured on the search term “triumph bike”.

- [Harley-Davidson profile](/demand/global-en/brands/harley-davidson)
- [Triumph profile](/demand/global-en/brands/triumph)
- [All motorcycle brands worldwide](/demand/global-en/categories/motorcycle-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Harley-Davidson or Triumph?

In September 2026, Harley-Davidson had more branded searches than Triumph among motorcycle brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Triumph’s 201K, and held a 10.3% Share of Search versus Triumph’s 0.75%.

## Cite this page

Brandwave. "Harley-Davidson vs Triumph: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-triumph

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-triumph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.