---
title: "Harley-Davidson vs Spyder: Which is searched more?"
description: "Which is more popular in search, Harley-Davidson or Spyder? Compare estimated monthly branded-search demand and Share of Search inside the Dart Board brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-spyder"
publisher: "Brandwave"
---

# Harley-Davidson vs Spyder: Which is searched more?

Which is more popular in search, Harley-Davidson or Spyder? Compare estimated monthly branded-search demand and Share of Search inside the Dart Board brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Harley-Davidson and Spyder
- **Competitive set**: Dart Board brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Harley-Davidson Share of Search**: 43%
- **Spyder Share of Search**: 2.8%

## Which is more popular in search, Harley-Davidson or Spyder?

- In September 2026, Harley-Davidson had more branded searches than Spyder among dart Board brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Spyder’s 177K, and held a 43% Share of Search versus Spyder’s 2.8%.
- Harley-Davidson was ahead of Spyder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among dart Board brands worldwide moved from 47.4% to 43%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Spyder’s estimated Share of Search among dart Board brands worldwide moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 219K to 177K.

## How did search popularity change for dart Board brands worldwide in September 2026?

- In September 2026, Harley-Davidson lost estimated Share of Search among dart Board brands worldwide, from 47.9% to 43%.
- Spyder’s estimated Share of Search among dart Board brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in September 2026.

## Month by month

| Month | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank | Spyder estimated searches | Spyder Share of Search | Spyder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 47.4% | 1 | 219K | 3.1% | 5 |
| Nov 2025 | 2.7M | 42.4% | 1 | 223K | 3.5% | 5 |
| Dec 2025 | 2.7M | 42% | 1 | 228K | 3.5% | 5 |
| Jan 2026 | 2.7M | 42.3% | 1 | 234K | 3.6% | 5 |
| Feb 2026 | 2.7M | 43.4% | 1 | 183K | 2.9% | 5 |
| Mar 2026 | 3.4M | 47.9% | 1 | 180K | 2.6% | 5 |
| Apr 2026 | 3.4M | 47.9% | 1 | 177K | 2.5% | 5 |
| May 2026 | 3.4M | 47.7% | 1 | 211K | 3% | 5 |
| Jun 2026 | 3.4M | 48.2% | 1 | 143K | 2.1% | 6 |
| Jul 2026 | 2.7M | 47.3% | 1 | 145K | 2.5% | 6 |
| Aug 2026 | 3.4M | 47.9% | 1 | 177K | 2.5% | 5 |
| Sep 2026 | 2.7M | 43% | 1 | 177K | 2.8% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Harley-Davidson’s and Spyder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Harley-Davidson**: Measured on the search term “harley davidson”.
- **Spyder**: Measured on the search terms “spyder” and “spyder ski”, summed into one figure.

- [Harley-Davidson profile](/demand/global-en/brands/harley-davidson)
- [Spyder profile](/demand/global-en/brands/spyder)
- [All dart Board brands worldwide](/demand/global-en/categories/dart-board-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Harley-Davidson or Spyder?

In September 2026, Harley-Davidson had more branded searches than Spyder among dart Board brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Spyder’s 177K, and held a 43% Share of Search versus Spyder’s 2.8%.

## Cite this page

Brandwave. "Harley-Davidson vs Spyder: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-spyder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/harley-davidson-vs-spyder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.