--- title: "Hargreaves Lansdown vs St James's Place: Which is searched more?" description: "Which is more popular in search, Hargreaves Lansdown or St James's Place? Compare estimated monthly branded-search demand and Share of Search inside the Financial advisers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hargreaves-lansdown-vs-st-james-s-place" publisher: "Brandwave" --- # Hargreaves Lansdown vs St James's Place: Which is searched more? Which is more popular in search, Hargreaves Lansdown or St James's Place? Compare estimated monthly branded-search demand and Share of Search inside the Financial advisers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hargreaves Lansdown and St James's Place - **Competitive set**: Financial advisers - **Market**: Global - **Month measured**: Aug 2026 - **Hargreaves Lansdown Share of Search**: 6.6% - **St James's Place Share of Search**: 2.2% ## Which is more popular in search, Hargreaves Lansdown or St James's Place? - In August 2026, Hargreaves Lansdown had more branded searches than St James's Place among financial advisers worldwide. Hargreaves Lansdown was estimated to have 550K branded searches compared to St James's Place’s 182K, and held a 6.6% Share of Search versus St James's Place’s 2.2%. - Hargreaves Lansdown was ahead of St James's Place in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers worldwide moved from 7.1% to 6.6%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 11 months ending August 2026, St James's Place’s estimated Share of Search among financial advisers worldwide moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 272K to 182K. ## How did search popularity change for financial advisers worldwide in August 2026? - In August 2026, St James's Place lost estimated Share of Search among financial advisers worldwide, from 3.4% to 2.2%. - Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. ## Month by month | Month | Hargreaves Lansdown estimated searches | Hargreaves Lansdown Share of Search | Hargreaves Lansdown rank | St James's Place estimated searches | St James's Place Share of Search | St James's Place rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 7.1% | 5 | 272K | 2.9% | 6 | | Nov 2025 | 673K | 8.4% | 5 | 222K | 2.8% | 6 | | Dec 2025 | 550K | 6.5% | 5 | 182K | 2.1% | 6 | | Jan 2026 | 823K | 8% | 5 | 222K | 2.2% | 6 | | Feb 2026 | 673K | 7.2% | 5 | 222K | 2.4% | 6 | | Mar 2026 | 673K | 7.2% | 5 | 222K | 2.4% | 6 | | Apr 2026 | 673K | 6.7% | 5 | 182K | 1.8% | 6 | | May 2026 | 550K | 6% | 5 | 182K | 2% | 6 | | Jun 2026 | 673K | 7.2% | 5 | 182K | 1.9% | 6 | | Jul 2026 | 550K | 7% | 5 | 272K | 3.4% | 6 | | Aug 2026 | 550K | 6.6% | 5 | 182K | 2.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hargreaves Lansdown’s and St James's Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hargreaves Lansdown**: Measured on the search term “hargreaves lansdown”. - **St James's Place**: Measured on the search terms “st james place”, “st james s place” and “stjamessplace”, summed into one figure. - [Hargreaves Lansdown profile](/demand/global-en/brands/hargreaves-lansdown) - [St James's Place profile](/demand/global-en/brands/st-james-s-place) - [All financial advisers worldwide](/demand/global-en/categories/financial-advisers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hargreaves Lansdown or St James's Place? In August 2026, Hargreaves Lansdown had more branded searches than St James's Place among financial advisers worldwide. Hargreaves Lansdown was estimated to have 550K branded searches compared to St James's Place’s 182K, and held a 6.6% Share of Search versus St James's Place’s 2.2%. ## Cite this page Brandwave. "Hargreaves Lansdown vs St James's Place: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hargreaves-lansdown-vs-st-james-s-place This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hargreaves-lansdown-vs-st-james-s-place. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.