--- title: "The Happy Planner vs Leuchtturm1917: Which is searched more?" description: "Is The Happy Planner or Leuchtturm1917 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/happy-planner-vs-leuchtturm1917" publisher: "Brandwave" --- # The Happy Planner vs Leuchtturm1917: Which is searched more? Is The Happy Planner or Leuchtturm1917 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Happy Planner and Leuchtturm1917 - **Competitive set**: Planner brands - **Market**: Global - **Month measured**: Sep 2026 - **The Happy Planner Share of Search**: 18.1% - **Leuchtturm1917 Share of Search**: 0.21% ## Is The Happy Planner or Leuchtturm1917 more popular in search? - In September 2026, The Happy Planner had more branded searches than Leuchtturm1917 among planner brands worldwide. The Happy Planner had about 110,000 branded searches, while Leuchtturm1917 had 1,300. The Happy Planner made up 18.1% of all planner brand searches we track, and Leuchtturm1917 accounted for 0.21%. - The Happy Planner was ahead of Leuchtturm1917 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Happy Planner’s share of searches among planner brands worldwide moved from 23.4% to 18.1%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among planner brands worldwide moved from 0.26% to 0.21%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top planner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Happy Planner was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Leuchtturm1917 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leuchtturm1917 was listed before The Happy Planner in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Passion Planner | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Erin Condren | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Hobonichi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Full Focus | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Leuchtturm1917 | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | The Happy Planner | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Panda Planner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blue Sky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Day Designer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clever Fox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about planner brands - Asked ChatGPT "Which planner brand should I buy?": 1. Passion Planner, 2. Hobonichi, 3. Erin Condren, 4. Leuchtturm1917 - Asked ChatGPT "What are the best planner brands?": 1. Hobonichi, 2. Erin Condren, 3. Passion Planner, 4. Leuchtturm1917, 5. Full Focus, 6. The Happy Planner - Asked ChatGPT "What's the best planner for staying organised at work?": 1. Passion Planner - Searched Google, AI Overview "planner": 1. Passion Planner, 2. Erin Condren - Searched Google, AI Overview "best planner": 1. Full Focus, 2. The Happy Planner Not named in any answer: Panda Planner, Blue Sky, Day Designer and Clever Fox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for planner brands worldwide in September 2026? - In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%. - Estimated monthly branded searches for Leuchtturm1917 worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## Month by month | Month | The Happy Planner estimated searches | The Happy Planner Share of Search | The Happy Planner rank | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 23.4% | 2 | 1K | 0.26% | 10 | | Nov 2025 | 110K | 21.7% | 2 | 1.6K | 0.32% | 10 | | Dec 2025 | 135K | 20.5% | 2 | 2.9K | 0.44% | 10 | | Jan 2026 | 110K | 20.5% | 2 | 3.6K | 0.67% | 10 | | Feb 2026 | 60.5K | 21% | 3 | 1K | 0.35% | 10 | | Mar 2026 | 74K | 23.6% | 3 | 720 | 0.23% | 10 | | Apr 2026 | 60.5K | 22% | 4 | 720 | 0.26% | 10 | | May 2026 | 90.5K | 26.6% | 2 | 720 | 0.21% | 10 | | Jun 2026 | 90.5K | 28% | 1 | 1.6K | 0.49% | 10 | | Jul 2026 | 110K | 28.8% | 1 | 1K | 0.26% | 10 | | Aug 2026 | 110K | 16.8% | 2 | 1.6K | 0.24% | 10 | | Sep 2026 | 110K | 18.1% | 2 | 1.3K | 0.21% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using The Happy Planner’s and Leuchtturm1917’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Happy Planner**: Measured on the search term “happy planner”. - **Leuchtturm1917**: Measured on the search term “leuchtturm1917 planner”. - [The Happy Planner profile](/demand/global-en/brands/happy-planner) - [Leuchtturm1917 profile](/demand/global-en/brands/leuchtturm1917) - [All planner brands worldwide](/demand/global-en/categories/planner-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Happy Planner or Leuchtturm1917 more popular in search? In September 2026, The Happy Planner had more branded searches than Leuchtturm1917 among planner brands worldwide. The Happy Planner had about 110,000 branded searches, while Leuchtturm1917 had 1,300. The Happy Planner made up 18.1% of all planner brand searches we track, and Leuchtturm1917 accounted for 0.21%. ## Cite this page Brandwave. "The Happy Planner vs Leuchtturm1917: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/happy-planner-vs-leuchtturm1917 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/happy-planner-vs-leuchtturm1917. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.