--- title: "Hape vs Step2: Which is searched more?" description: "Is Hape or Step2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hape-vs-step2" publisher: "Brandwave" --- # Hape vs Step2: Which is searched more? Is Hape or Step2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Play kitchen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hape and Step2 - **Competitive set**: Play kitchen brands - **Market**: Global - **Month measured**: Sep 2026 - **Hape Share of Search**: 6.1% - **Step2 Share of Search**: 9.1% ## Is Hape or Step2 more popular in search? - In September 2026, Step2 had more branded searches than Hape among play kitchen brands worldwide. Step2 had about 60,500 branded searches, while Hape had 40,500. Step2 made up 9.1% of all play kitchen brand searches we track, and Hape accounted for 6.1%. - The lead changed hands once in the 12 months ending September 2026: Step2 took it in April 2026. - Across the 12 months ending September 2026, Hape’s share of searches among play kitchen brands worldwide moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Step2’s share of searches among play kitchen brands worldwide moved from 5.9% to 9.1%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top play kitchen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hape and Step2 were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Step2 was listed before Hape in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KidKraft | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Step2 | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Hape | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Melissa & Doug | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Little Tikes | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about play kitchen brands - Asked ChatGPT "Which play kitchen brand should I buy?": 1. KidKraft, 2. Hape, 3. Melissa & Doug, 4. Little Tikes - Asked ChatGPT "What are the best play kitchen brands?": 1. KidKraft, 2. Step2, 3. Hape, 4. Melissa & Doug - Asked ChatGPT "What's the best play kitchen brand for a toddler?": 1. Step2, 2. KidKraft - Searched Google, AI Overview "kids play kitchen": 1. KidKraft - Searched Google, AI Overview "wooden play kitchen": 1. KidKraft Not named in any answer: Fisher-Price. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for play kitchen brands worldwide in September 2026? - In September 2026, Step2 gained share of searches among play kitchen brands worldwide, from 7.9% to 9.1%. - Hape’s share of searches among play kitchen brands worldwide has lost ground for 3 months in a row, from 7.5% to 6.1% in September 2026. ## Month by month | Month | Hape estimated searches | Hape Share of Search | Hape rank | Step2 estimated searches | Step2 Share of Search | Step2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 7.2% | 4 | 40.5K | 5.9% | 5 | | Nov 2025 | 60.5K | 6% | 4 | 49.5K | 4.9% | 5 | | Dec 2025 | 60.5K | 6.3% | 4 | 40.5K | 4.2% | 6 | | Jan 2026 | 49.5K | 7.9% | 4 | 33.1K | 5.3% | 5 | | Feb 2026 | 40.5K | 8.2% | 4 | 33.1K | 6.7% | 5 | | Mar 2026 | 49.5K | 7.9% | 4 | 49.5K | 7.9% | 5 | | Apr 2026 | 49.5K | 8% | 5 | 60.5K | 9.8% | 4 | | May 2026 | 49.5K | 7.7% | 5 | 60.5K | 9.5% | 4 | | Jun 2026 | 40.5K | 7.5% | 5 | 49.5K | 9.2% | 4 | | Jul 2026 | 40.5K | 6.7% | 5 | 49.5K | 8.2% | 4 | | Aug 2026 | 40.5K | 6.5% | 5 | 49.5K | 7.9% | 4 | | Sep 2026 | 40.5K | 6.1% | 5 | 60.5K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hape’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hape**: Measured on the search term “hape”. - **Step2**: Measured on the search term “step2”. - [Hape profile](/demand/global-en/brands/hape) - [Step2 profile](/demand/global-en/brands/step2) - [All play kitchen brands worldwide](/demand/global-en/categories/play-kitchen-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hape or Step2 more popular in search? In September 2026, Step2 had more branded searches than Hape among play kitchen brands worldwide. Step2 had about 60,500 branded searches, while Hape had 40,500. Step2 made up 9.1% of all play kitchen brand searches we track, and Hape accounted for 6.1%. ## Cite this page Brandwave. "Hape vs Step2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hape-vs-step2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hape-vs-step2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.