---
title: "Hape vs Plan Toys: Which is searched more?"
description: "Which is more popular in search, Hape or Plan Toys? Compare estimated monthly branded-search demand and Share of Search inside the Dolls house brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hape-vs-plan-toys"
publisher: "Brandwave"
---

# Hape vs Plan Toys: Which is searched more?

Which is more popular in search, Hape or Plan Toys? Compare estimated monthly branded-search demand and Share of Search inside the Dolls house brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hape and Plan Toys
- **Competitive set**: Dolls house brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hape Share of Search**: 4.6%
- **Plan Toys Share of Search**: 2.1%

## Which is more popular in search, Hape or Plan Toys?

- In August 2026, Hape had more branded searches than Plan Toys among dolls house brands worldwide. Hape was estimated to have 40.5K branded searches compared to Plan Toys’ 18.1K, and held a 4.6% Share of Search versus Plan Toys’ 2.1%.
- Hape was ahead of Plan Toys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hape’s estimated Share of Search among dolls house brands worldwide moved from 4.7% to 4.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Plan Toys’ estimated Share of Search among dolls house brands worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for dolls house brands worldwide in August 2026?

- Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 6.9% to 4.6% in August 2026.

## Month by month

| Month | Hape estimated searches | Hape Share of Search | Hape rank | Plan Toys estimated searches | Plan Toys Share of Search | Plan Toys rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 4.7% | 3 | 18.1K | 1.7% | 5 |
| Nov 2025 | 60.5K | 4.5% | 3 | 22.2K | 1.6% | 5 |
| Dec 2025 | 60.5K | 3.9% | 3 | 22.2K | 1.4% | 5 |
| Jan 2026 | 49.5K | 5.8% | 3 | 14.8K | 1.7% | 4 |
| Feb 2026 | 40.5K | 5.8% | 3 | 12.1K | 1.7% | 4 |
| Mar 2026 | 49.5K | 5.7% | 3 | 18.1K | 2.1% | 4 |
| Apr 2026 | 49.5K | 6.9% | 3 | 14.8K | 2.1% | 4 |
| May 2026 | 49.5K | 6.9% | 3 | 14.8K | 2.1% | 4 |
| Jun 2026 | 40.5K | 5.7% | 3 | 14.8K | 2.1% | 4 |
| Jul 2026 | 40.5K | 4.8% | 3 | 14.8K | 1.7% | 4 |
| Aug 2026 | 40.5K | 4.6% | 3 | 18.1K | 2.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hape’s and Plan Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hape**: Measured on the search term “hape”.
- **Plan Toys**: Measured on the search term “plan toys”.

- [Hape profile](/demand/global-en/brands/hape)
- [Plan Toys profile](/demand/global-en/brands/plan-toys)
- [All dolls house brands worldwide](/demand/global-en/categories/dolls-house-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hape or Plan Toys?

In August 2026, Hape had more branded searches than Plan Toys among dolls house brands worldwide. Hape was estimated to have 40.5K branded searches compared to Plan Toys’ 18.1K, and held a 4.6% Share of Search versus Plan Toys’ 2.1%.

## Cite this page

Brandwave. "Hape vs Plan Toys: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hape-vs-plan-toys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hape-vs-plan-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.