--- title: "Hape vs Mushie: Which is searched more?" description: "Is Hape or Mushie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath toys brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hape-vs-mushie" publisher: "Brandwave" --- # Hape vs Mushie: Which is searched more? Is Hape or Mushie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath toys brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hape and Mushie - **Competitive set**: Bath toys brands - **Market**: Global - **Month measured**: Sep 2026 - **Hape Share of Search**: 10.9% - **Mushie Share of Search**: 5.9% ## Is Hape or Mushie more popular in search? - In September 2026, Hape had more branded searches than Mushie among bath toys brands worldwide. Hape had about 40,500 branded searches, while Mushie had 22,200. Hape made up 10.9% of all bath toys brand searches we track, and Mushie accounted for 5.9%. - Hape was ahead of Mushie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hape’s share of searches among bath toys brands worldwide moved from 11.3% to 10.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Mushie’s share of searches among bath toys brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 22.2K. ## Top bath toys brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mushie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hape was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mushie was listed before Hape in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Munchkin | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Green Toys | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mushie | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Hape | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tub Works | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Skip Hop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bath toys brands - Asked ChatGPT "Which bath toy brand should I buy?": 1. Munchkin, 2. Green Toys, 3. Mushie - Asked ChatGPT "What are the best bath toy brands?": 1. Munchkin, 2. Green Toys, 3. Hape, 4. Mushie, 5. Tub Works - Asked ChatGPT "What's the best bath toy brand for young children?": 1. Munchkin, 2. Mushie, 3. Tub Works - Searched Google, AI Overview "safe bath toys": 1. Green Toys Not named in any answer: Fisher-Price and Skip Hop. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bath toys brands worldwide in September 2026? - In September 2026, Mushie lost share of searches among bath toys brands worldwide, from 7% to 5.9%. - Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Hape estimated searches | Hape Share of Search | Hape rank | Mushie estimated searches | Mushie Share of Search | Mushie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 11.3% | 2 | 22.2K | 5.1% | 4 | | Nov 2025 | 60.5K | 9.8% | 2 | 27.1K | 4.4% | 4 | | Dec 2025 | 60.5K | 10.1% | 2 | 22.2K | 3.7% | 4 | | Jan 2026 | 49.5K | 11% | 3 | 27.1K | 6% | 4 | | Feb 2026 | 40.5K | 12.5% | 3 | 22.2K | 6.8% | 4 | | Mar 2026 | 49.5K | 12.8% | 2 | 27.1K | 7% | 4 | | Apr 2026 | 49.5K | 13% | 2 | 22.2K | 5.8% | 4 | | May 2026 | 49.5K | 13% | 2 | 22.2K | 5.8% | 4 | | Jun 2026 | 40.5K | 12.4% | 3 | 22.2K | 6.8% | 4 | | Jul 2026 | 40.5K | 10.7% | 3 | 27.1K | 7.2% | 4 | | Aug 2026 | 40.5K | 10.4% | 3 | 27.1K | 7% | 4 | | Sep 2026 | 40.5K | 10.9% | 3 | 22.2K | 5.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hape’s and Mushie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hape**: Measured on the search term “hape”. - **Mushie**: Measured on the search term “mushie”. - [Hape profile](/demand/global-en/brands/hape) - [Mushie profile](/demand/global-en/brands/mushie) - [All bath toys brands worldwide](/demand/global-en/categories/bath-toys-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hape or Mushie more popular in search? In September 2026, Hape had more branded searches than Mushie among bath toys brands worldwide. Hape had about 40,500 branded searches, while Mushie had 22,200. Hape made up 10.9% of all bath toys brand searches we track, and Mushie accounted for 5.9%. ## Cite this page Brandwave. "Hape vs Mushie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hape-vs-mushie This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hape-vs-mushie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.