---
title: "Hape vs Melissa & Doug: Which is more popular by branded search?"
description: "Which is more popular in search, Hape or Melissa & Doug? Compare estimated monthly branded-search demand and Share of Search inside the Dolls house brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hape-vs-melissa-and-doug"
publisher: "Brandwave"
---

# Hape vs Melissa & Doug: Which is more popular by branded search?

Which is more popular in search, Hape or Melissa & Doug? Compare estimated monthly branded-search demand and Share of Search inside the Dolls house brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hape and Melissa & Doug
- **Competitive set**: Dolls house brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hape Share of Search**: 5.4%
- **Melissa & Doug Share of Search**: 0.05%

## Which is more popular in search, Hape or Melissa & Doug?

- In August 2026, Hape had more branded searches than Melissa & Doug among dolls house brands worldwide. Hape was estimated to have 40.5K branded searches compared to Melissa & Doug’s 390, and held a 5.4% Share of Search versus Melissa & Doug’s 0.05%.
- Hape was ahead of Melissa & Doug in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hape’s estimated Share of Search among dolls house brands worldwide held steady at 5.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Melissa & Doug’s estimated Share of Search among dolls house brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 480 to 390.

## How did search popularity change for dolls house brands worldwide in August 2026?

- Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 7.9% to 5.4% in August 2026.
- Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

## Month by month

| Month | Hape estimated searches | Hape Share of Search | Hape rank | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 5.4% | 2 | 480 | 0.05% | 5 |
| Nov 2025 | 60.5K | 5.4% | 2 | 720 | 0.06% | 5 |
| Dec 2025 | 60.5K | 4.5% | 2 | 720 | 0.05% | 5 |
| Jan 2026 | 49.5K | 6.6% | 2 | 390 | 0.05% | 5 |
| Feb 2026 | 40.5K | 6.6% | 2 | 320 | 0.05% | 5 |
| Mar 2026 | 49.5K | 6.6% | 2 | 320 | 0.04% | 5 |
| Apr 2026 | 49.5K | 7.9% | 2 | 390 | 0.06% | 5 |
| May 2026 | 49.5K | 7.9% | 2 | 320 | 0.05% | 5 |
| Jun 2026 | 40.5K | 6.6% | 2 | 320 | 0.05% | 5 |
| Jul 2026 | 40.5K | 5.5% | 2 | 390 | 0.05% | 5 |
| Aug 2026 | 40.5K | 5.4% | 2 | 390 | 0.05% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hape’s and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hape**: Measured on the search term “hape”.
- **Melissa & Doug**: Measured on the search term “melissadoug toys”.

- [Hape profile](/demand/global-en/brands/hape)
- [Melissa & Doug profile](/demand/global-en/brands/melissa-and-doug)
- [All dolls house brands worldwide](/demand/global-en/categories/dolls-house-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hape or Melissa & Doug?

In August 2026, Hape had more branded searches than Melissa & Doug among dolls house brands worldwide. Hape was estimated to have 40.5K branded searches compared to Melissa & Doug’s 390, and held a 5.4% Share of Search versus Melissa & Doug’s 0.05%.

## Cite this page

Brandwave. "Hape vs Melissa & Doug: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hape-vs-melissa-and-doug

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hape-vs-melissa-and-doug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.