--- title: "Hape vs Jack Richeson: Which is searched more?" description: "Is Hape or Jack Richeson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hape-vs-jack-richeson" publisher: "Brandwave" --- # Hape vs Jack Richeson: Which is searched more? Is Hape or Jack Richeson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hape and Jack Richeson - **Competitive set**: Art easel brands - **Market**: Global - **Month measured**: Sep 2026 - **Hape Share of Search**: 9% - **Jack Richeson Share of Search**: 0.27% ## Is Hape or Jack Richeson more popular in search? - In September 2026, Hape had more branded searches than Jack Richeson among art easel brands worldwide. Hape had about 40,500 branded searches, while Jack Richeson had 1,200. Hape made up 9% of all art easel brand searches we track, and Jack Richeson accounted for 0.27%. - Hape was ahead of Jack Richeson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hape’s share of searches among art easel brands worldwide moved from 11.4% to 9%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Jack Richeson’s share of searches among art easel brands worldwide moved from 0.29% to 0.27%, and its estimated monthly branded searches moved from 1.3K to 1.2K. ## Top art easel brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jack Richeson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hape did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mabef | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Jack Richeson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MEEDEN | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Blick Studio | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hape | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KidKraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art easel brands - Asked ChatGPT "Which art easel brand should I buy?": 1. MEEDEN, 2. Mabef, 3. Jack Richeson - Asked ChatGPT "What are the best art easel brands?": 1. Mabef, 2. Jack Richeson, 3. MEEDEN, 4. Blick Studio - Asked ChatGPT "What's the best art easel brand for studio painting?": 1. Mabef, 2. Jack Richeson, 3. Blick Studio - Searched Google, AI Overview "adjustable easel": 1. Blick Studio - Searched Google, AI Overview "tabletop easel": 1. Blick Studio Not named in any answer: Crayola, Little Tikes, Hape and KidKraft. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for art easel brands worldwide in September 2026? - In September 2026, Hape gained share of searches among art easel brands worldwide, from 8.4% to 9%. ## Month by month | Month | Hape estimated searches | Hape Share of Search | Hape rank | Jack Richeson estimated searches | Jack Richeson Share of Search | Jack Richeson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 11.4% | 3 | 1.3K | 0.29% | 8 | | Nov 2025 | 60.5K | 12.3% | 3 | 1.2K | 0.24% | 8 | | Dec 2025 | 60.5K | 12.3% | 3 | 1.3K | 0.26% | 8 | | Jan 2026 | 49.5K | 13.4% | 3 | 1.4K | 0.38% | 8 | | Feb 2026 | 40.5K | 11.5% | 3 | 1.2K | 0.34% | 8 | | Mar 2026 | 49.5K | 11.2% | 3 | 1.7K | 0.38% | 7 | | Apr 2026 | 49.5K | 11.1% | 3 | 1.2K | 0.27% | 8 | | May 2026 | 49.5K | 10.6% | 3 | 1.3K | 0.27% | 8 | | Jun 2026 | 40.5K | 9.5% | 3 | 1.2K | 0.28% | 7 | | Jul 2026 | 40.5K | 9.6% | 3 | 1.2K | 0.29% | 7 | | Aug 2026 | 40.5K | 8.4% | 3 | 1.3K | 0.26% | 8 | | Sep 2026 | 40.5K | 9% | 3 | 1.2K | 0.27% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Hape’s and Jack Richeson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hape**: Measured on the search term “hape”. - **Jack Richeson**: Measured on the search terms “jack richeson” and “richeson easel”, summed into one figure. - [Hape profile](/demand/global-en/brands/hape) - [Jack Richeson profile](/demand/global-en/brands/jack-richeson) - [All art easel brands worldwide](/demand/global-en/categories/art-easel-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hape or Jack Richeson more popular in search? In September 2026, Hape had more branded searches than Jack Richeson among art easel brands worldwide. Hape had about 40,500 branded searches, while Jack Richeson had 1,200. Hape made up 9% of all art easel brand searches we track, and Jack Richeson accounted for 0.27%. ## Cite this page Brandwave. "Hape vs Jack Richeson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hape-vs-jack-richeson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hape-vs-jack-richeson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.