--- title: "Hanes vs The North Face: Which is searched more?" description: "Is Hanes or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hanes-vs-the-north-face" publisher: "Brandwave" --- # Hanes vs The North Face: Which is searched more? Is Hanes or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hanes and The North Face - **Competitive set**: Hoodies - **Market**: Global - **Month measured**: Sep 2026 - **Hanes Share of Search**: 0.65% - **The North Face Share of Search**: 19.7% ## Is Hanes or The North Face more popular in search? - In September 2026, The North Face had more branded searches than Hanes among hoodies worldwide. The North Face had about 4.1 million branded searches, while Hanes had 135,000. The North Face made up 19.7% of all hoody searches we track, and Hanes accounted for 0.65%. - The North Face was ahead of Hanes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hanes’ share of searches among hoodies worldwide moved from 0.49% to 0.65%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, The North Face’s share of searches among hoodies worldwide moved from 24.3% to 19.7%, and its estimated monthly branded searches moved from 6.7M to 4.1M. ## Top hoodies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hanes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The North Face was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hanes was listed before The North Face in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Champion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Reigning Champ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hanes | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Patagonia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gildan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hoodies - Asked ChatGPT "Which hoodie brand should I buy?": 1. Champion, 2. Uniqlo, 3. Carhartt - Asked ChatGPT "What are the best hoodie brands?": 1. Reigning Champ, 2. Champion, 3. Carhartt, 4. Uniqlo, 5. Hanes - Asked ChatGPT "What's the best hoodie brand for everyday wear?": 1. Champion, 2. Uniqlo, 3. Carhartt, 4. Reigning Champ - Searched Google, AI Overview "oversized hoodie": 1. Uniqlo - Searched Google, AI Overview "hoodie brands": 1. Hanes, 2. Champion, 3. Carhartt, 4. The North Face, 5. Patagonia Not named in any answer: Gildan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hoodies worldwide in September 2026? - In September 2026, The North Face gained share of searches among hoodies worldwide, from 18.1% to 19.7%. ## Month by month | Month | Hanes estimated searches | Hanes Share of Search | Hanes rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 0.49% | 4 | 6.7M | 24.3% | 2 | | Nov 2025 | 165K | 0.45% | 4 | 11.1M | 30.2% | 2 | | Dec 2025 | 165K | 0.55% | 4 | 9.1M | 30.2% | 2 | | Jan 2026 | 135K | 0.48% | 4 | 7.4M | 26.2% | 2 | | Feb 2026 | 110K | 0.56% | 4 | 5M | 25.4% | 2 | | Mar 2026 | 135K | 0.65% | 4 | 3.7M | 17.9% | 2 | | Apr 2026 | 135K | 0.7% | 4 | 2.7M | 14.1% | 3 | | May 2026 | 135K | 0.68% | 4 | 3.3M | 16.8% | 2 | | Jun 2026 | 135K | 0.81% | 4 | 2.7M | 16.2% | 3 | | Jul 2026 | 135K | 0.78% | 4 | 3.3M | 19.2% | 2 | | Aug 2026 | 135K | 0.67% | 4 | 3.7M | 18.1% | 2 | | Sep 2026 | 135K | 0.65% | 4 | 4.1M | 19.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hanes’ and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hanes**: Measured on the search term “hanes”. - **The North Face**: Measured on the search terms “north face”, “the north face” and “thenorthface”, summed into one figure. - [Hanes profile](/demand/global-en/brands/hanes) - [The North Face profile](/demand/global-en/brands/the-north-face) - [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hanes or The North Face more popular in search? In September 2026, The North Face had more branded searches than Hanes among hoodies worldwide. The North Face had about 4.1 million branded searches, while Hanes had 135,000. The North Face made up 19.7% of all hoody searches we track, and Hanes accounted for 0.65%. ## Cite this page Brandwave. "Hanes vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hanes-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hanes-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.