---
title: "Hanes vs Step One: Which is more popular by branded search?"
description: "Which is more popular in search, Hanes or Step One? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hanes-vs-step-one"
publisher: "Brandwave"
---

# Hanes vs Step One: Which is more popular by branded search?

Which is more popular in search, Hanes or Step One? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hanes and Step One
- **Competitive set**: Underwear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Hanes Share of Search**: 3.8%
- **Step One Share of Search**: 0.52%

## Which is more popular in search, Hanes or Step One?

- In August 2026, Hanes had more branded searches than Step One among underwear brands worldwide. Hanes was estimated to have 135K branded searches compared to Step One’s 18.1K, and held a 3.8% Share of Search versus Step One’s 0.52%.
- Hanes was ahead of Step One in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hanes’ estimated Share of Search among underwear brands worldwide moved from 3.9% to 3.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands worldwide moved from 0.42% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for underwear brands worldwide in August 2026?

- Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Month by month

| Month | Hanes estimated searches | Hanes Share of Search | Hanes rank | Step One estimated searches | Step One Share of Search | Step One rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 3.9% | 2 | 14.8K | 0.42% | 3 |
| Nov 2025 | 165K | 3.2% | 2 | 27.1K | 0.52% | 3 |
| Dec 2025 | 165K | 3.9% | 2 | 18.1K | 0.42% | 3 |
| Jan 2026 | 135K | 3.9% | 2 | 9.9K | 0.28% | 3 |
| Feb 2026 | 110K | 2.6% | 2 | 9.9K | 0.23% | 3 |
| Mar 2026 | 135K | 2.6% | 2 | 14.8K | 0.29% | 3 |
| Apr 2026 | 135K | 3.9% | 2 | 14.8K | 0.42% | 3 |
| May 2026 | 135K | 3.2% | 2 | 14.8K | 0.35% | 3 |
| Jun 2026 | 135K | 3.9% | 2 | 14.8K | 0.42% | 3 |
| Jul 2026 | 135K | 3.9% | 2 | 14.8K | 0.42% | 3 |
| Aug 2026 | 135K | 3.8% | 2 | 18.1K | 0.52% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hanes’ and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hanes**: Measured on the search term “hanes”.
- **Step One**: Measured on the search term “step one boxers”.

- [Hanes profile](/demand/global-en/brands/hanes)
- [Step One profile](/demand/global-en/brands/step-one)
- [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hanes or Step One?

In August 2026, Hanes had more branded searches than Step One among underwear brands worldwide. Hanes was estimated to have 135K branded searches compared to Step One’s 18.1K, and held a 3.8% Share of Search versus Step One’s 0.52%.

## Cite this page

Brandwave. "Hanes vs Step One: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hanes-vs-step-one

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hanes-vs-step-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.