--- title: "Hanes vs Reigning Champ: Which is searched more?" description: "Is Hanes or Reigning Champ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hanes-vs-reigning-champ" publisher: "Brandwave" --- # Hanes vs Reigning Champ: Which is searched more? Is Hanes or Reigning Champ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hanes and Reigning Champ - **Competitive set**: Hoodies - **Market**: Global - **Month measured**: Sep 2026 - **Hanes Share of Search**: 0.65% - **Reigning Champ Share of Search**: 0.36% ## Is Hanes or Reigning Champ more popular in search? - In September 2026, Hanes had more branded searches than Reigning Champ among hoodies worldwide. Hanes had about 135,000 branded searches, while Reigning Champ had 74,000. Hanes made up 0.65% of all hoody searches we track, and Reigning Champ accounted for 0.36%. - Hanes was ahead of Reigning Champ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hanes’ share of searches among hoodies worldwide moved from 0.49% to 0.65%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Reigning Champ’s share of searches among hoodies worldwide moved from 0.27% to 0.36%, and its estimated monthly branded searches held steady at 74K. ## Top hoodies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hanes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reigning Champ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reigning Champ was listed before Hanes in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Champion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Reigning Champ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hanes | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Patagonia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gildan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hoodies - Asked ChatGPT "Which hoodie brand should I buy?": 1. Champion, 2. Uniqlo, 3. Carhartt - Asked ChatGPT "What are the best hoodie brands?": 1. Reigning Champ, 2. Champion, 3. Carhartt, 4. Uniqlo, 5. Hanes - Asked ChatGPT "What's the best hoodie brand for everyday wear?": 1. Champion, 2. Uniqlo, 3. Carhartt, 4. Reigning Champ - Searched Google, AI Overview "oversized hoodie": 1. Uniqlo - Searched Google, AI Overview "hoodie brands": 1. Hanes, 2. Champion, 3. Carhartt, 4. The North Face, 5. Patagonia Not named in any answer: Gildan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hoodies worldwide in September 2026? Neither Hanes nor Reigning Champ moved beyond provider rounding among hoodies in Sep 2026. ## Month by month | Month | Hanes estimated searches | Hanes Share of Search | Hanes rank | Reigning Champ estimated searches | Reigning Champ Share of Search | Reigning Champ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 0.49% | 4 | 74K | 0.27% | 5 | | Nov 2025 | 165K | 0.45% | 4 | 110K | 0.3% | 5 | | Dec 2025 | 165K | 0.55% | 4 | 110K | 0.37% | 5 | | Jan 2026 | 135K | 0.48% | 4 | 74K | 0.26% | 5 | | Feb 2026 | 110K | 0.56% | 4 | 49.5K | 0.25% | 5 | | Mar 2026 | 135K | 0.65% | 4 | 60.5K | 0.29% | 5 | | Apr 2026 | 135K | 0.7% | 4 | 60.5K | 0.31% | 5 | | May 2026 | 135K | 0.68% | 4 | 60.5K | 0.3% | 5 | | Jun 2026 | 135K | 0.81% | 4 | 60.5K | 0.36% | 5 | | Jul 2026 | 135K | 0.78% | 4 | 60.5K | 0.35% | 5 | | Aug 2026 | 135K | 0.67% | 4 | 60.5K | 0.3% | 5 | | Sep 2026 | 135K | 0.65% | 4 | 74K | 0.36% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hanes’ and Reigning Champ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hanes**: Measured on the search term “hanes”. - **Reigning Champ**: Measured on the search term “reigning champ”. - [Hanes profile](/demand/global-en/brands/hanes) - [Reigning Champ profile](/demand/global-en/brands/reigning-champ) - [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hanes or Reigning Champ more popular in search? In September 2026, Hanes had more branded searches than Reigning Champ among hoodies worldwide. Hanes had about 135,000 branded searches, while Reigning Champ had 74,000. Hanes made up 0.65% of all hoody searches we track, and Reigning Champ accounted for 0.36%. ## Cite this page Brandwave. "Hanes vs Reigning Champ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hanes-vs-reigning-champ This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hanes-vs-reigning-champ. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.