--- title: "Hanes vs Quince: Which is searched more?" description: "Is Hanes or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hanes-vs-quince" publisher: "Brandwave" --- # Hanes vs Quince: Which is searched more? Is Hanes or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hanes and Quince - **Competitive set**: Underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Hanes Share of Search**: 0.65% - **Quince Share of Search**: 1.9% ## Is Hanes or Quince more popular in search? - In September 2026, Quince had more branded searches than Hanes among underwear brands worldwide. Quince had about 392,000 branded searches, while Hanes had 135,000. Quince made up 1.9% of all underwear brand searches we track, and Hanes accounted for 0.65%. - Quince was ahead of Hanes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hanes’ share of searches among underwear brands worldwide moved from 0.55% to 0.65%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Quince’s share of searches among underwear brands worldwide moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 269K to 392K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hanes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quince was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hanes and Quince were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Uniqlo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SKIMS | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MeUndies | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tommy John | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hanes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Intimissimi | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Mack Weldon | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Calvin Klein, 2. Uniqlo, 3. Hanes - Asked ChatGPT "What are the best underwear brands?": 1. Calvin Klein, 2. Uniqlo, 3. SKIMS, 4. Hanes, 5. MeUndies, 6. Tommy John, 7. Mack Weldon - Asked ChatGPT "What's the best underwear brand for everyday comfort?": 1. Calvin Klein, 2. MeUndies, 3. Uniqlo, 4. Quince - Searched Google, AI Overview "underwear brands": 1. Quince, 2. SKIMS, 3. MeUndies, 4. Calvin Klein, 5. Uniqlo, 6. Mack Weldon, 7. Intimissimi - Searched Google, AI Overview "comfortable underwear": 1. Tommy John, 2. Intimissimi, 3. SKIMS, 4. Calvin Klein Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for underwear brands worldwide in September 2026? - In September 2026, Hanes rose from 7th to 6th among underwear brands worldwide. - In September 2026, Quince rose from 5th to 4th among underwear brands worldwide. ## Month by month | Month | Hanes estimated searches | Hanes Share of Search | Hanes rank | Quince estimated searches | Quince Share of Search | Quince rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 0.55% | 6 | 269K | 1.1% | 4 | | Nov 2025 | 165K | 0.53% | 8 | 340K | 1.1% | 4 | | Dec 2025 | 165K | 0.61% | 7 | 413K | 1.5% | 4 | | Jan 2026 | 135K | 0.54% | 7 | 326K | 1.3% | 4 | | Feb 2026 | 110K | 0.58% | 7 | 264K | 1.4% | 4 | | Mar 2026 | 135K | 0.6% | 6 | 319K | 1.4% | 4 | | Apr 2026 | 135K | 0.67% | 6 | 316K | 1.6% | 4 | | May 2026 | 135K | 0.62% | 6 | 386K | 1.8% | 4 | | Jun 2026 | 135K | 0.74% | 6 | 315K | 1.7% | 4 | | Jul 2026 | 135K | 0.74% | 6 | 315K | 1.7% | 4 | | Aug 2026 | 135K | 0.63% | 7 | 387K | 1.8% | 5 | | Sep 2026 | 135K | 0.65% | 6 | 392K | 1.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hanes’ and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hanes**: Measured on the search term “hanes”. - **Quince**: Measured on the search terms “quince cashmere”, “quince clothing” and “quince.com”, summed into one figure. - [Hanes profile](/demand/global-en/brands/hanes) - [Quince profile](/demand/global-en/brands/quince) - [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hanes or Quince more popular in search? In September 2026, Quince had more branded searches than Hanes among underwear brands worldwide. Quince had about 392,000 branded searches, while Hanes had 135,000. Quince made up 1.9% of all underwear brand searches we track, and Hanes accounted for 0.65%. ## Cite this page Brandwave. "Hanes vs Quince: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hanes-vs-quince This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hanes-vs-quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.