---
title: "Hanes vs Patagonia: Which is searched more?"
description: "Is Hanes or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hanes-vs-patagonia"
publisher: "Brandwave"
---

# Hanes vs Patagonia: Which is searched more?

Is Hanes or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hanes and Patagonia
- **Competitive set**: Hoodies
- **Market**: Global
- **Month measured**: Sep 2026
- **Hanes Share of Search**: 0.65%
- **Patagonia Share of Search**: 13.3%

## Is Hanes or Patagonia more popular in search?

- In September 2026, Patagonia had more branded searches than Hanes among hoodies worldwide. Patagonia had about 2.7 million branded searches, while Hanes had 135,000. Patagonia made up 13.3% of all hoody searches we track, and Hanes accounted for 0.65%.
- Patagonia was ahead of Hanes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hanes’ share of searches among hoodies worldwide moved from 0.49% to 0.65%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among hoodies worldwide moved from 14.8% to 13.3%, and its estimated monthly branded searches moved from 4.1M to 2.7M.

## How did search popularity change for hoodies worldwide in September 2026?

- Patagonia’s share of searches among hoodies worldwide has lost ground for 3 months in a row, from 16.3% to 13.3% in September 2026.

## Month by month

| Month | Hanes estimated searches | Hanes Share of Search | Hanes rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 0.49% | 4 | 4.1M | 14.8% | 3 |
| Nov 2025 | 165K | 0.45% | 4 | 5M | 13.6% | 3 |
| Dec 2025 | 165K | 0.55% | 4 | 4.1M | 13.6% | 3 |
| Jan 2026 | 135K | 0.48% | 4 | 4.1M | 14.4% | 3 |
| Feb 2026 | 110K | 0.56% | 4 | 3.4M | 17.1% | 3 |
| Mar 2026 | 135K | 0.65% | 4 | 3.4M | 16% | 3 |
| Apr 2026 | 135K | 0.7% | 4 | 2.7M | 14.2% | 2 |
| May 2026 | 135K | 0.68% | 4 | 2.7M | 13.8% | 3 |
| Jun 2026 | 135K | 0.81% | 4 | 2.7M | 16.3% | 2 |
| Jul 2026 | 135K | 0.78% | 4 | 2.7M | 15.8% | 3 |
| Aug 2026 | 135K | 0.67% | 4 | 2.7M | 13.6% | 3 |
| Sep 2026 | 135K | 0.65% | 4 | 2.7M | 13.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hanes’ and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hanes**: Measured on the search term “hanes”.
- **Patagonia**: Measured on the search term “patagonia”.

- [Hanes profile](/demand/global-en/brands/hanes)
- [Patagonia profile](/demand/global-en/brands/patagonia)
- [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hanes or Patagonia more popular in search?

In September 2026, Patagonia had more branded searches than Hanes among hoodies worldwide. Patagonia had about 2.7 million branded searches, while Hanes had 135,000. Patagonia made up 13.3% of all hoody searches we track, and Hanes accounted for 0.65%.

## Cite this page

Brandwave. "Hanes vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hanes-vs-patagonia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hanes-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.