---
title: "Handshake vs Shopify Plus: Which is more popular by branded search?"
description: "Which is more popular in search, Handshake or Shopify Plus? Compare estimated monthly branded-search demand and Share of Search inside the B2B commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/handshake-vs-shopify-plus"
publisher: "Brandwave"
---

# Handshake vs Shopify Plus: Which is more popular by branded search?

Which is more popular in search, Handshake or Shopify Plus? Compare estimated monthly branded-search demand and Share of Search inside the B2B commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Handshake and Shopify Plus
- **Competitive set**: B2B commerce platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Handshake Share of Search**: 0.04%
- **Shopify Plus Share of Search**: 2.7%

## Which is more popular in search, Handshake or Shopify Plus?

- In August 2026, Shopify Plus had more branded searches than Handshake among B2B commerce platforms worldwide. Shopify Plus was estimated to have 5.4K branded searches compared to Handshake’s 90, and held a 2.7% Share of Search versus Handshake’s 0.04%.
- Shopify Plus was ahead of Handshake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Handshake’s estimated Share of Search among B2B commerce platforms worldwide moved from 0.12% to 0.04%, and its estimated monthly branded searches moved from 210 to 90.
- Across the 11 months ending August 2026, Shopify Plus’ estimated Share of Search among B2B commerce platforms worldwide moved from 8.5% to 2.7%, and its estimated monthly branded searches moved from 14.8K to 5.4K.

## How did search popularity change for B2B commerce platforms worldwide in August 2026?

- In August 2026, Shopify Plus lost estimated Share of Search among B2B commerce platforms worldwide, from 4.5% to 2.7%.
- Estimated monthly branded searches for Handshake worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.

## Month by month

| Month | Handshake estimated searches | Handshake Share of Search | Handshake rank | Shopify Plus estimated searches | Shopify Plus Share of Search | Shopify Plus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 0.12% | 5 | 14.8K | 8.5% | 4 |
| Nov 2025 | 140 | 0.09% | 5 | 12.1K | 8.2% | 4 |
| Dec 2025 | 210 | 0.15% | 5 | 12.1K | 8.5% | 4 |
| Jan 2026 | 320 | 0.18% | 5 | 14.8K | 8.1% | 4 |
| Feb 2026 | 320 | 0.21% | 5 | 12.1K | 8% | 4 |
| Mar 2026 | 320 | 0.19% | 5 | 14.8K | 8.6% | 4 |
| Apr 2026 | 320 | 0.2% | 5 | 12.1K | 7.4% | 4 |
| May 2026 | 210 | 0.13% | 5 | 12.1K | 7.6% | 4 |
| Jun 2026 | 110 | 0.06% | 5 | 9.9K | 5.8% | 4 |
| Jul 2026 | 110 | 0.06% | 5 | 8.1K | 4.5% | 4 |
| Aug 2026 | 90 | 0.04% | 5 | 5.4K | 2.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Handshake’s and Shopify Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Handshake**: Measured on the search term “handshake wholesale”.
- **Shopify Plus**: Measured on the search term “shopify plus”.

- [Handshake profile](/demand/global-en/brands/handshake)
- [Shopify Plus profile](/demand/global-en/brands/shopify-plus)
- [All B2B commerce platforms worldwide](/demand/global-en/categories/b2b-commerce-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Handshake or Shopify Plus?

In August 2026, Shopify Plus had more branded searches than Handshake among B2B commerce platforms worldwide. Shopify Plus was estimated to have 5.4K branded searches compared to Handshake’s 90, and held a 2.7% Share of Search versus Handshake’s 0.04%.

## Cite this page

Brandwave. "Handshake vs Shopify Plus: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/handshake-vs-shopify-plus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/handshake-vs-shopify-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.