--- title: "Handshake vs Magento: Which is searched more?" description: "Is Handshake or Magento more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/handshake-vs-magento" publisher: "Brandwave" --- # Handshake vs Magento: Which is searched more? Is Handshake or Magento more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Handshake and Magento - **Competitive set**: B2B commerce platforms - **Market**: Global - **Month measured**: Sep 2026 - **Handshake Share of Search**: 0.04% - **Magento Share of Search**: 41.5% ## Is Handshake or Magento more popular in search? - In September 2026, Magento had more branded searches than Handshake among B2B commerce platforms worldwide. Magento had about 64,900 branded searches, while Handshake had 70. Magento made up 41.5% of all B2B commerce platform searches we track, and Handshake accounted for 0.04%. - Magento was ahead of Handshake in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Handshake’s share of searches among B2B commerce platforms worldwide moved from 0.1% to 0.04%, and its estimated monthly branded searches moved from 210 to 70. - Across the 12 months ending September 2026, Magento’s share of searches among B2B commerce platforms worldwide moved from 38.3% to 41.5%, and its estimated monthly branded searches moved from 82.1K to 64.9K. ## Top B2B commerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Magento appeared in all five answers. Handshake did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shopify Plus | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BigCommerce | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Magento | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OroCommerce | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | commercetools | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | NuORDER | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Faire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Handshake | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B commerce platforms - Asked ChatGPT "Which B2B commerce platform should I use?": 1. Shopify Plus, 2. BigCommerce, 3. Magento, 4. OroCommerce, 5. commercetools - Asked ChatGPT "What are the best B2B commerce platforms?": 1. Magento, 2. Shopify Plus, 3. BigCommerce, 4. OroCommerce, 5. commercetools - Asked ChatGPT "What's the best B2B commerce platform for wholesale selling?": 1. Shopify Plus, 2. BigCommerce, 3. Magento, 4. OroCommerce - Searched Google, AI Overview "b2b commerce platform": 1. BigCommerce, 2. Shopify Plus, 3. Magento, 4. OroCommerce - Searched Google, AI Overview "digital commerce platform": 1. Shopify Plus, 2. BigCommerce, 3. Magento Not named in any answer: NuORDER, Faire and Handshake. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for B2B commerce platforms worldwide in September 2026? - In September 2026, Magento lost share of searches among B2B commerce platforms worldwide, from 43.2% to 41.5%. - Estimated monthly branded searches for Handshake worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026. ## Month by month | Month | Handshake estimated searches | Handshake Share of Search | Handshake rank | Magento estimated searches | Magento Share of Search | Magento rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.1% | 8 | 82.1K | 38.3% | 1 | | Nov 2025 | 140 | 0.08% | 8 | 67.1K | 36.8% | 1 | | Dec 2025 | 210 | 0.12% | 8 | 67.1K | 38.7% | 1 | | Jan 2026 | 320 | 0.17% | 8 | 68.6K | 36.5% | 1 | | Feb 2026 | 320 | 0.2% | 8 | 67.1K | 41% | 1 | | Mar 2026 | 320 | 0.17% | 8 | 82.1K | 44.4% | 1 | | Apr 2026 | 320 | 0.2% | 8 | 65.9K | 41.8% | 1 | | May 2026 | 210 | 0.14% | 8 | 65.9K | 43.9% | 1 | | Jun 2026 | 110 | 0.07% | 8 | 53.9K | 34.4% | 1 | | Jul 2026 | 110 | 0.08% | 8 | 53.9K | 37.9% | 1 | | Aug 2026 | 90 | 0.06% | 8 | 64.9K | 43.2% | 1 | | Sep 2026 | 70 | 0.04% | 8 | 64.9K | 41.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Handshake’s and Magento’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Handshake**: Measured on the search term “handshake wholesale”. - **Magento**: Measured on the search terms “magento” and “magento 2”, summed into one figure. - [Handshake profile](/demand/global-en/brands/handshake) - [Magento profile](/demand/global-en/brands/magento) - [All B2B commerce platforms worldwide](/demand/global-en/categories/b2b-commerce-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Handshake or Magento more popular in search? In September 2026, Magento had more branded searches than Handshake among B2B commerce platforms worldwide. Magento had about 64,900 branded searches, while Handshake had 70. Magento made up 41.5% of all B2B commerce platform searches we track, and Handshake accounted for 0.04%. ## Cite this page Brandwave. "Handshake vs Magento: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/handshake-vs-magento This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/handshake-vs-magento. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.