--- title: "Hamilton Beach vs Ninja: Which is searched more?" description: "Is Hamilton Beach or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crock pot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hamilton-beach-vs-ninja-kitchen" publisher: "Brandwave" --- # Hamilton Beach vs Ninja: Which is searched more? Is Hamilton Beach or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crock pot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hamilton Beach and Ninja - **Competitive set**: Crock pot brands - **Market**: Global - **Month measured**: Sep 2026 - **Hamilton Beach Share of Search**: 2.6% - **Ninja Share of Search**: 3.2% ## Is Hamilton Beach or Ninja more popular in search? - In September 2026, Ninja had more branded searches than Hamilton Beach among crock pot brands worldwide. Ninja had about 90,500 branded searches, while Hamilton Beach had 74,000. Ninja made up 3.2% of all crock pot brand searches we track, and Hamilton Beach accounted for 2.6%. - The lead changed hands once in the 12 months ending September 2026: Ninja took it in September 2026. - Across the 12 months ending September 2026, Hamilton Beach’s share of searches among crock pot brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Ninja’s share of searches among crock pot brands worldwide moved from 0.97% to 3.2%, and its estimated monthly branded searches moved from 33.1K to 90.5K. ## Top crock pot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hamilton Beach was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ninja was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hamilton Beach was listed before Ninja in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crockpot | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Hamilton Beach | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Cuisinart | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ninja | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | KitchenAid | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | All-Clad | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about crock pot brands - Asked ChatGPT "Which crock pot brand should I buy?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart - Asked ChatGPT "What are the best crock pot brands?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart, 4. Ninja, 5. KitchenAid - Asked ChatGPT "What's the best crock pot brand for slow cooking meals?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart - Searched Google, AI Overview "crock pot": 1. Crockpot Not named in any answer: All-Clad. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crock pot brands worldwide in September 2026? - In September 2026, Ninja overtook Hamilton Beach to rank 5th among crock pot brands worldwide, with 3.2% of the searches. - In September 2026, Hamilton Beach lost share of searches among crock pot brands worldwide, from 3.7% to 2.6%. ## Month by month | Month | Hamilton Beach estimated searches | Hamilton Beach Share of Search | Hamilton Beach rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 2.2% | 5 | 33.1K | 0.97% | 6 | | Nov 2025 | 74K | 1.4% | 5 | 60.5K | 1.2% | 6 | | Dec 2025 | 90.5K | 1.8% | 5 | 60.5K | 1.2% | 6 | | Jan 2026 | 74K | 2.1% | 5 | 33.1K | 0.94% | 6 | | Feb 2026 | 60.5K | 2.3% | 5 | 22.2K | 0.85% | 6 | | Mar 2026 | 74K | 2.7% | 5 | 18.1K | 0.66% | 6 | | Apr 2026 | 74K | 3% | 5 | 14.8K | 0.6% | 6 | | May 2026 | 74K | 3.2% | 5 | 14.8K | 0.64% | 6 | | Jun 2026 | 74K | 3.4% | 5 | 14.8K | 0.68% | 6 | | Jul 2026 | 90.5K | 4% | 5 | 18.1K | 0.79% | 6 | | Aug 2026 | 90.5K | 3.7% | 5 | 27.1K | 1.1% | 6 | | Sep 2026 | 74K | 2.6% | 6 | 90.5K | 3.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hamilton Beach’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hamilton Beach**: Measured on the search term “hamilton beach”. - **Ninja**: Measured on the search term “ninja crock pot”. - [Hamilton Beach profile](/demand/global-en/brands/hamilton-beach) - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [All crock pot brands worldwide](/demand/global-en/categories/crock-pot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hamilton Beach or Ninja more popular in search? In September 2026, Ninja had more branded searches than Hamilton Beach among crock pot brands worldwide. Ninja had about 90,500 branded searches, while Hamilton Beach had 74,000. Ninja made up 3.2% of all crock pot brand searches we track, and Hamilton Beach accounted for 2.6%. ## Cite this page Brandwave. "Hamilton Beach vs Ninja: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hamilton-beach-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hamilton-beach-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.